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Leszek Izdebski

Director, New Media and Web Services

Internet Business Solutions Group

Leszek Izdebski is director of the New Media and Web Service Provider team, Cisco Internet Business Solutions Group (IBSG). He is responsible for driving Cisco’s thought leadership around the future of media, identifying evolving industry trends and assisting Cisco’s clients in improving their business performance.

Throughout his more than 20 years of consulting experience with Accenture, Coopers & Lybrand, and others, Izdebski assisted media and telecom companies in transforming their businesses through the development of new products, product portfolio and media-distribution strategies, and new business models. His strategic product and service development work includes IPTV, interactive TV, broadband music and gaming, and mobile gaming and media services.

He also created media joint ventures and partnerships and ran strategy engagements for some of the world’s largest media and telecom corporations and start-ups in the United States, Asia, Europe, and South America. He assisted some of the largest TV networks, studios, and media distributors transition to digital services and develop new business models and advertising products (new vehicles for advertisers to use).

Previously, Izdebski was an executive producer of films, short videos, and music CDs, as well as a music producer. He also helped found and build several technology and media start-ups.

Izdebski has published research materials in the areas of interactive media, earning him industry awards, and has spoken at conferences and provided industry insights to various media outlets, ranging from industry publications to CNN.

Articles

May 8, 2013

1

SP360: SERVICE PROVIDER

Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow

3 min read

In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future, the scenarios help build our understanding of possible […]

April 15, 2013

1

SP360: SERVICE PROVIDER

The Future of Media: Four Key Drivers Altering an Industry

2 min read

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models. Today, multiple factors are tearing at the fabric of those...