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Ken Martin

General Manager and Director

Global Sales, Sports and Entertainment Solutions Group

Ken Martin serves as General Manager and Dir. of Global Sales in the Sports and Entertainment Solutions Group (SESG) at Cisco. In his role, Ken has overall responsibility for accelerating development and adoption of Cisco solutions in the Sports and Entertainment market. Cisco has targeted the Sports and Entertainment industry as a $1B market opportunity and it is one of the company’s top Market Adjacencies.

As general manager of SESG, Ken oversees a team responsible for the business development, management, and architect of Cisco Sports and Entertainment solutions that are transforming the fan experience in sports and entertainment around the world.

Ken joined Cisco in 2005. During his tenure, he was asked to create a vertical focused on the innovation and development of solutions tailored to meet the needs of sport and entertainment specific venues around the world. Ken has participated in a wide variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, IOE, Connected Real Estate, and Safety and Security Market Adjacencies. Ken’s participation on these internal councils and boards included helping to set the vision and strategy for Cisco in these key Market Adjacencies.

His participation has resulted in the incubation and development of a number of Cisco solutions including Cisco Connected Stadium architectures, Cisco StadiumVision™, Cisco High Density WIFI,  Cisco StadiumVision Mobile™®, and Smart + Connected Real Estate Solutions.

Ken’s proven leadership and experience, particularly in driving the success of the Sports and Entertainment Market Adjacency, play a key role in his leadership of the SESG at Cisco.

During his tenure at Cisco, Ken has also served in other key leadership positions including the management of some of Cisco’s largest Public Utility, and highest growth accounts.

Before joining Cisco, he worked for EMC2 Corporation, managing a team that included global responsibilities for BNP Paribas and Bank of the West, a subsidiary of BNP, as well as many other high profile worldwide businesses.

Articles

There’s Never Been a Better Time to Re-Invent the Fan Experience

Las Vegas is hotter than ever. Yesterday marked the kick off of one of the sports and entertainment preeminent forums for making innovation real - S.E.A.T Conference 2016! This...

2016 CAA World Congress of Sports (#SBJWCS) – Day 1 recap

Spring is one of the most exciting times in the world of sports. Optimism abounds as a new season is underway in Major League Baseball; the playoffs are upon us in the NBA and the NHL; and we can even see the beginning of football season in the not-too-distant future. Each new season brings new […]

February 1, 2016

DIGITAL TRANSFORMATION

Cisco Sports and Entertainment Digital Fandom. Are You Ready?

Over the past decade, technology has taken monumental strides forward – and every person, every company, every corporation has felt the impact of this digital disruption. The sports and entertainment...

January 8, 2016

DIGITAL TRANSFORMATION

Denver Broncos: Sports Authority Field at Mile High

The 2015 NFL regular season is in the books, but there is more football still to be played at Sports Authority Field at Mile High, as the Denver Broncos look...

November 6, 2015

DIGITAL TRANSFORMATION

Electric Experience at the Barclays Center

The Brooklyn Nets have kicked off the 2015-2016 season at the Barclays Center, but for the first time ever the venue will also host a full slate of NHL games,...