Ken Martin

General Manager and Director

Global Sales, Sports and Entertainment Solutions Group

Ken Martin serves as General Manager and Dir. of Global Sales in the Sports and Entertainment Solutions Group (SESG) at Cisco. In his role, Ken has overall responsibility for accelerating development and adoption of Cisco solutions in the Sports and Entertainment market. Cisco has targeted the Sports and Entertainment industry as a $1B market opportunity and it is one of the company’s top Market Adjacencies.

As general manager of SESG, Ken oversees a team responsible for the business development, management, and architect of Cisco Sports and Entertainment solutions that are transforming the fan experience in sports and entertainment around the world.

Ken joined Cisco in 2005. During his tenure, he was asked to create a vertical focused on the innovation and development of solutions tailored to meet the needs of sport and entertainment specific venues around the world. Ken has participated in a wide variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, IOE, Connected Real Estate, and Safety and Security Market Adjacencies. Ken’s participation on these internal councils and boards included helping to set the vision and strategy for Cisco in these key Market Adjacencies.

His participation has resulted in the incubation and development of a number of Cisco solutions including Cisco Connected Stadium architectures, Cisco StadiumVision™, Cisco High Density WIFI,  Cisco StadiumVision Mobile™®, and Smart + Connected Real Estate Solutions.

Ken’s proven leadership and experience, particularly in driving the success of the Sports and Entertainment Market Adjacency, play a key role in his leadership of the SESG at Cisco.

During his tenure at Cisco, Ken has also served in other key leadership positions including the management of some of Cisco’s largest Public Utility, and highest growth accounts.

Before joining Cisco, he worked for EMC2 Corporation, managing a team that included global responsibilities for BNP Paribas and Bank of the West, a subsidiary of BNP, as well as many other high profile worldwide businesses.


November 3, 2016


#CiscoChat Recap: How Digital is Revolutionizing the Sports and Entertainment World

It should come as no surprise that in today’s digital world, every industry is being affected and changed by new technologies and innovations. The sports and entertainment world is no different, and in fact is one of the top three industries projected to be most influenced by digital disruption (Source: Global Center for Digital Business […]

October 20, 2016


Live #CiscoChat November 1st — Digital Disruption Is Changing the Game-Day Experience

In today’s world of digital abundance, the sports and entertainment industries are imagining new ways to deliver and enhance fan experiences. From parking and concessions to merchandise, ticketing, and engagement, venues and team owners are focused on using digital technologies to creatively upgrade every aspect of game day. The result is a connected, convenient, and […]

September 15, 2016


Minnesota Fans Welcome New Stadium, New Digital Game Day Experience

When the Minnesota Vikings take on the rival Green Bay Packers this weekend, it will mark the first-ever NFL game at the brand-new U.S. Bank Stadium. The Vikings and their...

There’s Never Been a Better Time to Re-Invent the Fan Experience

Las Vegas is hotter than ever. Yesterday marked the kick off of one of the sports and entertainment preeminent forums for making innovation real - S.E.A.T Conference 2016! This...

2016 CAA World Congress of Sports (#SBJWCS) – Day 1 recap

Spring is one of the most exciting times in the world of sports. Optimism abounds as a new season is underway in Major League Baseball; the playoffs are upon us in the NBA and the NHL; and we can even see the beginning of football season in the not-too-distant future. Each new season brings new […]

February 1, 2016


Cisco Sports and Entertainment Digital Fandom. Are You Ready?

Over the past decade, technology has taken monumental strides forward – and every person, every company, every corporation has felt the impact of this digital disruption. The sports and entertainment...

January 8, 2016


Denver Broncos: Sports Authority Field at Mile High

The 2015 NFL regular season is in the books, but there is more football still to be played at Sports Authority Field at Mile High, as the Denver Broncos look...

November 6, 2015


Electric Experience at the Barclays Center

The Brooklyn Nets have kicked off the 2015-2016 season at the Barclays Center, but for the first time ever the venue will also host a full slate of NHL games,...