Ken Martin

General Manager and Director

Global Sales, Sports and Entertainment Solutions Group

Ken Martin serves as General Manager and Dir. of Global Sales in the Sports and Entertainment Solutions Group (SESG) at Cisco. In his role, Ken has overall responsibility for accelerating development and adoption of Cisco solutions in the Sports and Entertainment market. Cisco has targeted the Sports and Entertainment industry as a $1B market opportunity and it is one of the company’s top Market Adjacencies.

As general manager of SESG, Ken oversees a team responsible for the business development, management, and architect of Cisco Sports and Entertainment solutions that are transforming the fan experience in sports and entertainment around the world.

Ken joined Cisco in 2005. During his tenure, he was asked to create a vertical focused on the innovation and development of solutions tailored to meet the needs of sport and entertainment specific venues around the world. Ken has participated in a wide variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, IOE, Connected Real Estate, and Safety and Security Market Adjacencies. Ken’s participation on these internal councils and boards included helping to set the vision and strategy for Cisco in these key Market Adjacencies.

His participation has resulted in the incubation and development of a number of Cisco solutions including Cisco Connected Stadium architectures, Cisco StadiumVision™, Cisco High Density WIFI,  Cisco StadiumVision Mobile™®, and Smart + Connected Real Estate Solutions.

Ken’s proven leadership and experience, particularly in driving the success of the Sports and Entertainment Market Adjacency, play a key role in his leadership of the SESG at Cisco.

During his tenure at Cisco, Ken has also served in other key leadership positions including the management of some of Cisco’s largest Public Utility, and highest growth accounts.

Before joining Cisco, he worked for EMC2 Corporation, managing a team that included global responsibilities for BNP Paribas and Bank of the West, a subsidiary of BNP, as well as many other high profile worldwide businesses.


November 20, 2017


#CiscoChat Recap — How Do You Compete for the Digital Sports Fan of 2020 and Beyond?

When it comes to competing for the attention of digital sports fans, the game is constantly changing. Digital technology innovations are paving the way to more connected, more engaging, and, ultimately, more memorable experiences — and also leading to heightened fan expectations. It’s not enough just to keep score from the sidelines. To make the […]

November 6, 2017


Live #CiscoChat Nov 8th – How Do You Compete for the Digital Sports Fan of 2020 and Beyond?

From dynamic signage to mobile innovations, to virtual reality and artificial intelligence enabled interactions, and now IoT; technology trends continue to reshape consumer and fan behaviors. Today it isn’t enough for fans to go to the game. They want an unforgettable game-day experience, from the moment they purchase their ticket, to the time the event […]

October 18, 2017


Back to the Future – Sports Fan 2020

As a kid, I remember watching the Jetsons on television and being in awe. The technology and gadgets seemed so far-fetched at the time. And yet, here we are in...

In the Midst of Madness, Digital Reigns Supreme

You know spring season is back when we start hearing all about March Madness – where 68 college basketball teams from Division I of the National Collegiate Athletic Association (NCAA) are competing to win the national championship. With hundreds of games taking place at venues across the nation over the next several weeks and millions […]

February 8, 2017


Digital Technologies are the All-Stars for Fans

What a couple of weeks it’s been for sports fans! In addition to the historic ending to the NFL’s Big Game, two of the four major professional sports leagues in the U.S. rolled out the red carpet for their annual All-Star Games in recent weeks – the NFL Pro Bowl took place in Orlando, FL, […]

January 25, 2017


The Gift That Keeps on Giving – The Digital Sports Experience

Fans know best: Digital usage at live sporting events continues to grow, and shows no signs of slowing. Here are a few highlights from a recent Connectivity Panel hosted by Stadia magazine.