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Andrew Sage

Vice President

Global Distribution & Small Business Sales

Andrew is Vice President of Global Distribution & Small Business Sales, leading Cisco’s 17-billion-dollar 2T distribution channel. He is responsible for sales, marketing, operations, and logistics across 230 countries, involving 200 distributors and almost 40,000 resellers. Andrew also leads Cisco’s fast-growing Small Business segment, where the adoption of cloud and SaaS are creating unprecedented demand for cloud managed networking, security, and collaboration. Andrew joined Cisco in August 1999 and has more than 25 years of networking industry experience. He has held leadership positions in sales, marketing, and channels – always directly involved in making technology solutions accessible to small and mid-sized customers through various routes to market. In recent years Andrew and his team have led the way in bringing SaaS and annuities to the channel at scale. Andrew is also the executive sponsor for Sustainability in the Cisco partner organization. He has a degree in Economics from the University of Toronto, and his home base is Pleasanton, California where he lives with his wife and three children.

Articles

February 12, 2021

PARTNER

Carpe Diem—Seize the Day—with Cisco as your Trusted Partner

3 min read

Every day, technology becomes more accessible to more businesses, and it benefits more people. To welcome our partners and distis to 2021 and meet our revenue goals, Cisco will be focusing on secure remote work, managed services, and Customer Experience & Life Management.

January 22, 2021

PARTNER

Democratizing Technology for SMBs

4 min read

Cisco has been engineering its technology to be consumed as a service, or cloud-delivered networking, making it easily accessible, simplified, secure, and cost-effective. Partners can help their customers deploy apps quickly to drive business value and process improvement that was once out of reach for smaller IT budgets.

December 17, 2020

PARTNER

My Personal Message of Deep Gratitude to our Distributors and Partners

1 min read

With our partners and distributors, I want to share a lesson I learned in this unique year, 2020.

November 12, 2020

PARTNER

The Opportunity of a Lifetime for our Distributors and Partners

3 min read

Cisco, our partners and distributors, is helping the worl economy recover by helping small- and mid-sized businesses install a digitization platform. Our new offer, Secure Remote Work, is a SaaS bundle including collaboration technology and end-to-end security. Affordable. Easy to order. Easy to consume. For customers: multiple Cisco products integrated in one simple suite. For partners: a platform to build upon with their own expertise and additions such as access devices and managed services.

April 22, 2020

PARTNER

Cisco wants its equipment back.

2 min read

Happy Earth Day to all of you. For 50 years, we’ve been celebrating Earth Day, and even in this uncertain time, we’re making progress, thanks to companies like Cisco that have committed themselves to the Circular Economy.

April 9, 2020

PARTNER

New Sales Motion, Designed for Small Business, Focused on Security

2 min read

The new sales motions are called Scale Plays, and the first in this series is our Security Scale Play, designed to help small businesses strengthen their cyber security simply and dramatically.

September 13, 2019

PARTNER

Wi-Fi 6 and Winning in the Mobile-First World

2 min read

This edition of the Fast Five series focuses on the Catalyst 9100 series, the next stage in Cisco Intent-Based Networking, and how to prepare customers for Wi-Fi 6.

June 24, 2019

PARTNER

Compute, Networking, Storage. Together – Anywhere.

2 min read

Welcome to the next instalment in the The Fast Five series, where I track down Cisco executives to talk about their solutions, developed for our distributors and 2-tier partners.

May 17, 2019

PARTNER

Intent-Based Networking for Every Customer

2 min read

Learn more about The Fast Five and how to take advantage of the Catalyst 9200 opportunity.

May 1, 2019

PARTNER

Five Easy Steps to Selling SD-WAN

1 min read

This Fast Five video provides a wealth of information on selling SD-WAN for 2-tier Cisco Partners.

March 8, 2017

PARTNER

Cisco Distribution Sales Visibility: Another Step toward Ease of Doing Business

2 min read

Last year, Cisco launched Distribution Sales Visibility (DSV) and began deploying it, country by country, across our distribution channel. Distis in Canada and the US are all now using DSV. A Step toward EoDB The whole point of DSV is to make Cisco easier to work with for our distributors and for the resellers they […]

August 21, 2014

PARTNER

Partners, Distributors and Cisco fundamentally have the same goals: Generate more revenue, expand expertise and gain ne …

4 min read

There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services. Many have solution demo centers, financing options and extensive training on Cisco products and services.

June 4, 2013

PARTNER

How Cisco Partners Win in the Midmarket

4 min read

Andrew Sage blogs about midmarket and the opportunity it offers Cisco channel partners for growth and profit.

April 1, 2013

PARTNER

Cisco’s New Partner Led Training Could Win You a Trip to a Luxury Resort*

2 min read

Want to know the secret to selling Cisco more competitively? Get the training we use internally with our Partner Led Sales Excellence Assessment.

March 6, 2013

PARTNER

Cisco’s New Small Business Portfolio—Fortifying the Future

1 min read

Andrew Sage blogs about Cisco’s newly expanded small business portfolio and how it helps partners better address their customers' needs in this increasingly mobile world.

Cisco’s New Small Business Portfolio—Fortifying the Future

2 min read

The number of mobile-connected devices has broken the 1 billion mark. That’s not too surprising, given that as we grow more reliant on our devices and mobility, we also become more reliant on the Internet to get things done, take care of customers, and expand our businesses. In fact, we see a future that is […]

January 17, 2013

PARTNER

Where Are You Focusing Your Sales Efforts in 2013? Check Out the Lucrative Mid Market

2 min read

Check out highlights from my recent interview with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more.