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WAAS going on in 2011!

February 3, 2011 - 2 Comments

Gartner has recently published the 2010 WAN Optimization Controller Magic Quadrant.   We all know that Gartner can be strict about how vendors characterize its research, so instead of editorializing I’ll let the Magic Quadrant graph speak for itself :

* See below for official Gartner policy use

You can read the full Gartner Magic Quadrant report here:  ttp://

In lieu of commenting on relatively the placement of all the dots, which would only raise the ire of Gartner’s usage police, I’ll instead focus this post on why I think Cisco did so well this year.  Cisco continuously strives on new WOC solutions to grow with the demands of our customers. Agility, cost reduction, simplicity and flexible deployment drive our recent innovations.  And also to keep in mind we had recent innovations that were NOT included in the 2010 MQ, these new solutions are:  

  •  vWAAS (virtual WAAS) is the industry’s first cloud-ready WAN optimization product that can be deployed in an elastic, multi-tenant, and on-demand manner. Cisco vWAAS enables the transition to public and private clouds and is a key proof point in the Cisco Unified Network Services (UNS) pillar, a central part of the Cisco Data Center Business Advantage architecture.

  •  Cisco WAAS Express extends the WAAS portfolio by offering a cost-effective IOS-based Cisco WAN optimization in the next generation Integrated Service Router – ISR G2 routers.  Cisco WAAS Express is managed as a common instance with the WAAS Central Manager.
  •  Enhanced optimizations for Cloud (SaaS) and HTTPS applications improves optimization for secure-web applications helps reduce response times, and WAN bandwidth consumption.  Customers migrating to cloud-delivered applications such as Microsoft Office 365, can now have better user experience for their remote office users.
  •  Extending Application Performance Monitoring in WAAS Central Manager can help customers and partners now quickly view the before and after benefits of WAAS and do capacity planning through application and site specific reports.

With that said, I think 2011 has started off on the right foot for Cisco WAAS and very well deserved.  Kudos on the great MQ placement WAAS team!

*The Magic Quadrant graphic was published by Gartner, Inc. and is reused with permission.  “This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Cisco.”

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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  1. Looks more like Riverbed is pulling away from the pack while Cisco has regressed. Love the marketing spin from Cisco though!

    • Thanks Trent for your comment. Actually, Cisco has progressed each year in the previous 4 WOC Magic Quardrant’s and now have gained placement in the leaders and challengers quadrant. With the WOC market rapidly growing, it will be interesting to see what pans out for 2011!