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The New Normal – How Mobile Operators Can Respond

July 27, 2012 - 0 Comments

Despite phenomenal growth in mobile devices and application – and seemingly insatiable consumer demand – many key players in the mobile industry are struggling.  This paradox – huge growth and customer demand, yet significant business and market challenges – is making it difficult for many companies in the mobile value chain to understand the key drivers that shaping the industry and the coming challenges and opportunities.  And, most important, they are searching for strategies that will lead to success.

Cisco’s Internet Business Solutions Group (IBSG) examines this phenomenon in a new paper published on the Service Provider Thought Leadership section of the IBSG website.  

Titled “The New Mobile World Order: Perspectives on the Future of the Mobile Industry”, this IBSG paper provides a perspective on the key disruptors and tipping points redefining mobility, while producing two plausible scenarios for the future of the mobile industry. These provide a framework enabling mobile operators to evaluate their futures and rationally assess strategic options.

Nearly 80 percent of the world’s population now enjoys access to a mobile phone.   In 97 countries, there are now more mobile devices than people.  Exciting new devices – including iPhones, Android-based smartphones, tablets, and eReaders – are flooding the market and creating large amounts of mobile network traffic.

Compelling video, social networking, and other innovative applications running on these latest devices are clogging mobile networks with massive new sources of data.  Increasingly, people rely on wireless networks instead of wired ones. 

This huge growth is causing both issues and opportunities for mobile operators.  To read more, check out the paper on the IBSG site.  At this site, you also will find many other interesting, provocative papers on various subjects relating to the service provider segment.

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