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News Flash: Video Traffic is On the Rise ;-)

October 21, 2009 - 0 Comments

This just in….Video Traffic is growing…I know, I know,  it’s hardly ground-breaking news, but when you look at some of the data released as part of our ongoing Visual Networking Index (VNI) Forecast program released today, some of the facts are pretty eye-opening.


What made this installment of the VNI all the more impactful is that a majority of the data was the result of a cooperative program between Cisco and a group of more than 20 service providers worldwide who share their anonymous, aggregated network usage to identify trends, etc. 


Consider, the following:


  • About 10% of the world’s broadband subscribers generate more than 60% of all Internet traffic – ok, I’ll take some of the credit for this…have I shared with you the videos of my kids playing hockey…? Wink


  • Globally, the average broadband connection consumes about 4.3 gigabytes visual networking applications (advanced services such as video, social networking and collaboration) traffic per month.


    •  This amount is roughly the equivalent of approximately 20.5 short- form Internet videos or approximately 1.1 hours of Internet video, whether streamed on its own, embedded in a Web page, or viewed as part of video communications.


There’s a lot more good data in the study, for more information, there are some additional links below.  Enjoy







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