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Cisco’s Digital Media Suite Scores at FIFA World Cup Kick-Off Celebration Concert

June 18, 2010 - 0 Comments

Cisco has caught World Cup fever by collaborating with Control Room to showcase the Cisco® Digital Media Suite solution at the FIFA World Cup™ Kick-Off Celebration Concert.  The concert, which took place last week in the newly renovated Orlando Stadium in Soweto, Johannesburg, featured international superstars Alicia Keys, Black Eyed Peas, John Legend, Shakira, and the Parlotones.  

Cisco provided 25 42-inch high-definition screens, as well as the local area network and wireless access points to some sections of the stadium.  This enabled broadcast to several other levels and hospitality areas in the stadium.  After the concert Cisco donated portions of the wireless solution to Orlando Stadium.  

All net proceeds from the event benefited “20 Centers for 2010,” the official campaign of the 2010 FIFA World Cup South Africa, and the event also provided a communications platform for 1GOAL, a campaign to which Cisco already donates.

For more information about Cisco’s involvement, check out the press release:


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