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#CiscoChat Explores Mobile Data as the New Currency for Today’s Retailers

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The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.

Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”

Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »

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Welcome to the Network: Wi-Fi Wearables

It’s no surprise that wearable devices are increasingly Wi-Fi enabled.

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With Apple’s recent announcement of Wi-Fi support for Apple Watch and rumors that Google will bring Wi-Fi capabilities to Android Wear, wireless connectivity will continue to drive changes in the way we work and play. As more employees opt to use wearable devices in their personal and professional lives, the traditional boundaries of the workspace will become more fluid. Read More »

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Universal Citizen a.k.a. Universal AP: Regulatory Compliance Simplified

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Cisco develops the highest quality Enterprise-class Aironet Access Point Series that are always fully compliant with local wireless regulatory laws and requirements, while maximizing performance (i.e., max Tx power available) and radio channel availability per the local regulatory domain. This is in contrast to the competitive landscape where other vendors tend to offer a “one size fits all” AP or WLC SKU or regulatory domain specifications, for example, which offers the “lowest common denominator” in terms of performance and channel availability for all countries, say, between Singapore and Brazil. And every regulatory domain from FCC (US) and ETSI (EU) to NOM (Mexico) and ANATEL (BRAZIL), to name but a few, gets its respective specs optimized on every Cisco AP. However, as more spectrum gets opened by many of these regulatory bodies, the complexity of how to allow these changes to be realized by users of these products and keeping the solution simple can actually become quite a complex task. There are many different ways to implement a solution, each with its respective limitations to adhere to the requirements as well as these changes. Furthermore there are many liberties other vendors take against the requirements. Our corporate compliance team however takes regulatory requirements very seriously and fully adheres to the letter of the law. Read More »

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Mobility Express Bundle: A Fast & Simple Wi-Fi Solution for Small and Mid-sized Deployments

smb mobility expressCisco is making the new 802.11ac standard appealing to everyone. Cisco Mobility Express Bundle is a simple, affordable solution. It is designed for small to medium sized deployments, leveraging Cisco’s enterprise class Wi-Fi.

Cisco Mobility Express Bundle introduces a simple, easy-to-use user interface with fast over-the-air provisioning in a few minutes. Small and medium businesses get access to Cisco’s industry-leading 802.11ac portfolio without the premium price. Read More »

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MSE 10 at Cisco Live! Milan 2015

Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.

The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.

The New Analytics Dashboard

One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.

Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.

The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.

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Figure 1 Visitor count for one of the days

Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »

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