The energy last week in Barcelona was electric. 61,000 people entered the halls of the Fira for Mobile World Congress 2011, and it was perfect timing for Cisco to unveil its Service Provider Wi-Fi solution. The critical need for offloading cellular data traffic to Wi-Fi is only growing, with Cisco’s Virtual Networking Index predicting global mobile data traffic will increase 26-fold between 2010 and 2015. In fact, Cisco provided free Wi-Fi coverage for approximately 10% of the Fira center, offloading over 1 TB of data to Wi-Fi in four days—and that was only 10% of the venue.
Convergence is everything. There were crowds of people using their smart devices – emailing, blogging, tweeting and texting between meetings. To provide seamless, everywhere connectivity Cisco announced the new Aironet 1550 Series Outdoor Access Point both with 802.11n and CleanAir technology. Interest at the show for this new product was strong. Mobile operators from around the globe stopped by the show floor to understand the solution offerings from Cisco.
Cisco CleanAir technology showcased how service providers could gain visibility into the RF spectrum to manage interference and prevent unexpected downtime. And most importantly, offers new levels of security, performance protection and policy enforcement.
Cisco demonstrated its Next Generation Hotspot capabilities, showcasing thought leadership for simplifying the hotspot experience. Our demo showcased how service providers can optimize their networks by offloading data traffic to Wi-Fi and ensure a superior user experience with seamless authentication and roaming. A special thanks to our partners for demonstrating support for this technology – Samsung, Intel, British Telecom, Orange, Aicent and PCCW. The capability also provides a platform (with Mobility Services Advertisement Protocol – MSAP) for delivering a host of new services that enhance the end user experience. MSAP allows unique context-aware services and web based applications to increase revenue through subscriber retention. Thanks to T-Systems for jointly demonstrating the new customer experience with the seamless delivery of personalized applications.
Stop by and see us at CTIA Wireless 2011 next month!