A CMX Partner Ecosystem Blog
Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX Ecosystem Partners. Today—Aislelabs.
Based in Toronto, Canada, Aislelabs is a Cisco Solutions partner with a portfolio of advanced location-based technologies serving large indoor venues such as shopping malls, airports, big box retail stores, convention centers, and other large spaces. Working with the Connected Mobile Experiences solution, their portfolio leverages the Wi-Fi and BLE beacon location information collected and calculated by Cisco.
Aislelabs Flow: Detailed venue analytics utilizing anonymous Wi-Fi data with no required app. Taps directly into existing Wi-Fi and delivers highly granular, customizable analytics around customer behavior.
Aislelabs Social Wi-Fi: Social analytics for the physical space to further understand guest’s interests, demographics, and where they spend most of their time. Enables email and social marketing campaigns targeting guests as well as advanced re-targeting (social, display ads) once they have left the venue. Read More »
Tags: aislelabs, Cisco Mobility, cmx, connected mobile experiences, wi-fi
Throughout the next couple of months, I’ve decided to blog about the great technology Passpoint™ Wi-Fi and how CMX Connect can help. Since this is a series of blogs I’d like to focus this first installment primarily on what Passpoint Wi-Fi is. First thing to understand about Passpoint is that it is an industry standard that allows devices to connect to hotspots effortlessly and securely. Because of this, it’s a technology that businesses (and its customers) have long been waiting for.
The following charts depict top barriers for wider adoption, implementation and usage of Guest Wi-Fi. As you can see the seamless authentication is the top barrier.
I’m personally excited about Passpoint because of the seamless authentication and security it provides. For example, today’s mobile banking apps have become so easy to use that desktop versions seem difficult to use in comparison. My bank’s app even allows me to take a photo of a check and directly deposit the funds to my account within a matter of seconds. However, I’m only comfortable with mobile banking when using my home or office Wi-Fi because I know they’re WPA2 encrypted. Accessing private financial information is definitely not something I’m comfortable with within a public venue, using an unknown Wi-Fi portal.
So while the idea of providing guests with Wi-Fi is a generous one, using it can actually put personal information and devices at risk. Guest Wi-Fi is almost always open and rarely secured at Layer 2 due to the fact that deployment and operation is difficult when username/password or certificates are required. Furthermore, if a business uses username/password to secure their guest Wi-Fi they’re left with the challenge of knowing how to smoothly create and distribute user credentials without losing the guests’ attention.
The process of accessing Guest Wi-Fi for me, and many out there, is less than appealing because of these security issues and the lengthy process they require before allowing access the Internet. To combat this, businesses need to provide guests with a no-hassle way to maintain and distribute credentials to the guests using Layer 2 secured Guest Wi-Fi. This is where Passpoint comes into play.
According to the Wi-Fi Alliance, “Wi-Fi CERTIFIED Passpoint will transform the way users connect to Wi-Fi hotspot networks by making the process of finding and getting access to the right network seamless…when you are in a Passpoint-enabled hotspot, you’ll discover a newly smooth connectivity experience.” Read More »
Tags: Cisco Mobility, connected mobile experiences, guest wi-fi, Passpoint™ Wi-Fi and CMX Connect, wifi, WPA2 encrypted
Cisco 5520 Wireless Controller
Cisco 8540 Wireless Controller
Recent trends suggest that unless upgrades are made to current wireless infrastructures, these networks are going to get bogged down in the coming years. By 2019, the way people use their devices are expected to change as more devices—which will all be incrementally faster—will enter the workplace. In addition to the overall number of devices increasing, the tasks that they perform will also evolve. Video streaming usage is expected to increase 13-fold and take up to 74% of total mobile data traffic, according to the 2015 Cisco Visual Networking Index Mobile Forecast Study (CMFS).
And while bandwidth intensive applications, such as video, will be the main culprits that chew up your wireless infrastructure, there are other factors that will slow down your networks too. The CMFS reports that by 2019, 53% of fixed IP traffic will be Wi-Fi, which means that wireless will be exceeding wired traffic by 21%. Couple that with an estimated 85% of enterprises implementing some sort of Bring Your Own Device (BYOD) policy by the end of the decade—perhaps tripling the amount of devices on your workplace LAN—and increased video isn’t the only thing you will be worried about.
But it’s all not just extra laptops, mobile devices and streaming videos, the Internet of Everything (IoE) and Machine-to-Machine (M2M) traffic will be vying for your wireless network too. The CMFS study says that 28% of device connections will be from M2M traffic. Read More »
Tags: 5520 Wireless Controller, 802.11ac wave 2, 8540 Wireless Controller, Aruba 7240, Cisco Mobility, CMFS report, DBS, IoE, Miercom, wifi, wireless
When one of the oil and gas industry’s largest events needed a solution to save resources, time and money, they called Cisco. At the Offshore Northern Seas (ONS) conference, organizers wanted to find a way to eliminate the paper maps, guides and updates that needed to be printed for the over 90,000 attendees and 1,300 exhibitors participating at the event. Forgoing the printed material, ONS came up with the idea of a digital app to guide conference goers around their show.
With the help of Cisco Connected Mobile Experiences (CMX) ecosystem partner, MazeMap, ONS had the searchable and linkable maps it needed. With Cisco CMX Location Analytics, ONS identified and addressed congestion at the venue.
“Cisco CMX is a key component of our wayfinding solutions,” says Thomas Jelle, CEO at MazeMap. “Attendees can search for exhibitors on the ONS app and maps guide them to the booth they’re looking for.”
The next part of their solution was installing the hardware needed to make sure those maps made it to their attendees’ wireless devices. Using Cisco switches and wireless access points (APs) with integrated 802.11ac, ONS was able to provide their members with the ability to navigate the 40,000 square meters of conference space spread out over multiple buildings. Read More »
Tags: 802.11ac, Cisco Mobility, cmx, connected mobile experiences, Offshore Northern Seas, ons
Understanding how quickly technology is growing year over year, Brunel University London looked to Cisco to enhance its bring your own device (BYOD) program with an all-encompassing and reliable WiFi access solution. In addition to the continuous WiFi access, Brunel University needed to make sure that network usage was both secure and visible.
To meet the University’s needs, Cisco devised and delivered a complete BYOD Smart Solution that included access points (APs), controllers, security and network management. This solution needed to be robust enough for the 17,000 University users spread out over the 70 campus buildings.
The Cisco solution included the Cisco Aironet 3700 Series APs with integrated 802.11ac, Cisco Mobility Service Engine, Cisco Application Visibility and Control (AVC) for Wireless, Cisco Wireless Service Module 2 (WiSM2), Cisco SCE 8000 Series Service Control Engine as well as Cisco security, management and services software. Read More »
Tags: 802.11ac, Brunel University London, BYOD Smart Solution, Cisco Aironet 3700 Series, Cisco Mobility, Cisco Mobility Service Engine, wifi