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5 Retail Trends Driving Wi-Fi: Final Chapter

Missed the first two parts of our guest series with Andrew vonNagy, Technical Architect of a Fortune 50 Retail organization and CCIE Wireless #28298? Read Part 1 and Part 2 to get the full picture.

Trend 4: Expanding Branch Office Services
In order to remain competitive, retail organizations must deliver better customer service in their physical stores. This is accomplished by migrating away from traditional lean-branch operational models focused on cost reduction to a more sophisticated service-rich operational model within the store. Deploying integrated and context-aware services into the store for both sales associate and customer use will translate into a better shopping experience, return visits, and brand loyalty.

New services such as robust wireless telephony solutions can enable better availability and improve responsiveness of sales associates for customer assistance by tying service desks to every associate in real-time, as well as provide push-to-talk integration for integrated in-store communications. Digital video services over wireless enable increased security by providing real-time video feeds to in-store security personnel, and can enable videoconferencing for merchandise planning and collaboration with headquarters staff. Location based services allow retailers to provide relevant services to customers, such as targeted promotions that appeal to today’s cost-conscious consumer or in-store navigation (wayfinding) to improve the customer shopping experience. Location services will also require the Wi-Fi network to be deeply integrated with back-end marketing systems, making it more integral to core retail business operation.

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5 Retail Trends Driving Wi-Fi: Part 2

Earlier this week, we kicked off  special customer guest blog series with Andrew vonNagy, author of the blog Revolution Wi-Fi, and active on Twitter @revolutionwifi. Join us today as Andrew explores the next two major retail trends changing the Wi-Fi industry, and catch up with the first part if you missed it.

Trend 2: Empowering Sales Associates
Given the increasingly connected and smart shopper, consumers now have more product information than in-store sales associates in many cases. Yet sales staff are key to providing a great consumer experience in-store. Retailers need to empower sales associates with the depth of product information that consumers have, and to provide additional tools that facilitate existing and new services offered by the retailer.

Historically, only a fraction of retail sales associates have been provided with mobile devices, and those devices have enabled only a limited set of capabilities such as stocking, inventory management and product availability. One reason for this is the high cost of ruggedized mobile devices for use in retail. A typical high-speed scanner PDA can cost well over $1,200 each. In order to provide every sales associate with more information to help consumers, retailers are adopting lower-cost, feature-rich, smart mobile devices that provide more robust capabilities than specialized scanners. Mobile platforms built by Apple, Android, and third-party manufacturers are enabling this shift, along with a retail IT focus on enabling business processes in a more flexible, consistent, and re-usable fashion.

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Customer Perspective: 5 Retail Trends Driving Wi-Fi

This is the type of post that gets me excited. Today, I’m happy to feature a special customer guest author: Andrew vonNagy, CCIE #28298 (Wireless), and currently Technical Architect for a Fortune 50 retail company. Many of you may know Andrew from his active blog, Revolution Wi-Fi,  or his Twitter feed: @revolutionwifi. Stay with us over the next two weeks as Andrew offers his take on the intersection of Retail and the Wireless LAN industry.

Retail Wi-Fi networks have long been dominated by inventory management applications and services that enabled a more productive workforce and leaner operations. However, brick-and-mortar retail is being disrupted due to the explosive growth from pure e-commerce competitors offering [often] lower prices and a more personalized shopping experience. In addition, the e-commerce sales channel offers deeper product information, community reviews, and greater levels of localization and customization that resonate with consumers.

Brick and mortar retail must adapt to compete in this new environment. A key component of this adaptation is delivering new IT solutions while leveraging the physical assets of the storefront, mixing the benefits of in-store product “touch-and-feel” with the personalization of e-commerce shopping. Merging these two worlds together will create an enhanced shopping experience through the use of mobile Internet devices, often connected through Wi-Fi networks.

This week, we will cover the first of 5 trends driving Wi-Fi growth and new capabilities in retail organizations:

Trend 1: Consumer Interaction and Business Analytics

Physical retailers have the most influence over consumer purchase decisions in the store, when they are standing in front of the product they are weighing whether or not to buy. Historically, this has been through in-aisle marketing and signage. However, customers are increasingly equipped with mobile Internet access and turning to external sources of information in real-time while within a retail store. This has been coined the emergence of the “smart shopper”. These external sources of information are much more comprehensive than what the retailer can provide through traditional in-aisle marketing and signage, and this leaves the physical retailer at a big disadvantage.

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Thankful for…the privacy of my patient data

If you happened to have your Thanksgiving meal last week with a person of Greek heritage, you may have heard them toast “Yia mas”, that literally means “to our health”. And that is exactly what I am thankful for each day, my family’s health.

I am also thankful for the health of our wireless business, which is going great thanks to professionals such as doctors, and nurses that want to want to use their personal devices (smartphones and tablets) at work.

At Cisco we have long been talking about how we enable this proliferation of devices in the workplace and how we make it easier for IT to onboard and troubleshoot these “un-managed” devices. We also provide a robust wireless infrastructure that enables these professionals by providing the best possible mobile experience. But the trend of personal devices in the workplace does pose a valid concern: “As more and more doctors start using their personal iPads at work, will my patient data be secure?”

Curiosity got the better of me, and I decided to look at some data over the long weekend to better understand how healthcare data breaches occur. This is by no means a scientific analysis, I just crunched some data I downloaded from the U.S. Department of Health and Human Services website (hss.gov), so the findings are not conclusive, but rather indicative of what is happening. The data represents HIPAA breaches of 500 or more records per incident over the past 2-year period.

Here is what the data says: Read More »

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Mobile Device Flexibility More Important Than Salary [INFOGRAPHIC]

At Interop New York last month, Cisco’s Sujai Hajela, VP/GM of Wireless Networking Business Unit, said “people are falling in love with their mobile devices,” during his keynote. He was right. People are so in love with their mobile devices that they’ll choose mobile device flexibility over salary.

Consider this. According to the second chapter of the 2011 Cisco Connected World Technology Report, one in three college students and young employees under the age of 30 would prioritize device flexibility and social media freedom over salary in accepting a job offer. In fact, 40 percent of college students and 45 percent of young employees said they would accept a lower-paying job that had more device flexibility and social media access, than a higher-paying job with less flexibility. Wow!

People are so in love and attached to their mobile devices that half of college students and young employees said they would rather lose their wallet or purse than their mobile device, according to the study. And their mobile devices are multiplying – 77 percent of employees have multiple devices and one in three employees globally uses at least three devices for work.

Their attachment to their mobile devices goes a step further. More than half of college students and young employees want to use their own devices to access corporate networks, and two in five consider it a critical function of their job to be able to connect to the network from any location at any time.

So, what does this mean for businesses? People will want to continue their love affair with their mobile devices at work, so it’s better to be prepared to support employee-owned devices as the “bring your own device” trend is only becoming more prevalent.

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