When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.
Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.
Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.
If you’re in the United States, you’ll know Thanksgiving means two things: turkey and therapy (as in retail therapy).
As one of our more shameless displays of mass consumerism, Black Friday brings to light the not-so-new fact that shopping and consumers are undeniably married to the megatrend of consumerization.
Deloitte declared in its Annual Holiday Survey that it’s smartphone shoppers who are driving sales this season. “Online and mobile shopping gets consumers in the spirit; [and] in-store service may seal the deal.” Retailers like Target are announcing left and right that there will be free Wi-Fi and smartphone navigation for the holidays to keep their mobile consumers happy.
Sure, businesses can provide seasonal perks to their holiday shoppers, but how does a retail business establish themselves in this new age of consumerization?
The Summer of 2007 brought big changes to my life. Not only did I move back to my home country after having a three year stint abroad in an Asia Pacific product sales specialist role, but over a course of a few months, I watched my United Premier status go from 1K down three levels to Silver, the bottom rung. While I appreciated not being on the road all of the time, the thought of standing in line at the airport again without the elite check-in line, fast pass through security, or time to relax in the United Club lounge made me dread my next trip.
Fortunately, there are airports out there who are striving to make the traveling experience efficient for their patrons, regardless of passenger status. Copenhagen Airport is working with Cisco and SITA to do just that – using the Wi-Fi network to gain analytics they can use to properly staff security, check-in, customs, and stores.
Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?
As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.
Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.
That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.
The world is going mobile--have you seen those stats? In fact, you probably have some wireless infrastructure deployed in your business.
Have you always imagined getting more out of your Wi-Fi? Do you ever wonder if you can generate some revenue off of your enterprise infrastructure? Well do we have a treat for you! This Thursday, November 15th at 10AM PST, we have an awesome webinar where we’ll discuss how you can leverage wireless technologies to help you more effectively engage and better understand your customers. What’s more, we’ll be going over actual customer stories of how they used these technologies and what they got out of it. Sound good to you? Click on the image to register.
There will also be an opportunity for Q&A. Overall, we’ll cover:
How the new technology innovations are helping to enable today’s connected lifestyle
How your existing wireless network can accommodate these trends and become a tool to generate new revenue
How enterprises and service providers are deploying and benefiting from this technology