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The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.

But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.

The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.

Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.

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Mobile in Milan – Cisco Live!

Whether you are among the 8,000 attendees participating at Cisco Live Milan in-person or among our many virtual attendees catching the live web broadcast, you’ll find lots to help you with your mobility-related projects.

Mobile in Milan

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Year in Review: Top 10 Mobility Blogs of 2014

The Cisco Enterprise Mobility group uses this mobility blog as a platform to provide you the most up-to-date information about our products and solutions, showcasing our thought-leadership in the mobility industry and innovative and comprehensive portfolio.  So let’s revisit some of those topics we covered over the last year.

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Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show

It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping you make smarter business decisions.

Once again, Cisco Connected Mobile Experiences (CMX) is here at NRF this year. We’re ready to show you how you can leverage real-time analytics, location innovations (including BLE technology), and our app development platform to optimize operations, boost customer satisfaction, and increase revenue.

If you’re coming to NRF this week, check out our demos at Booth 2052 and learn how Cisco CMX can transform your retail business.

 

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Outdoor 802.11ac AP Performance Report by Miercom

The brisk inflation of 802.11ac in the Wi-Fi industry is evident from the large stream of wireless products entering the market with a stamp of the latest IEEE wireless standard. With that said, the Outdoor Wi-Fi Market is certainly not staying behind to join the 802.11ac bandwagon either. Cisco recently launched industry’s first 4×4, three spatial streams outdoor 802.11ac access point – Aironet 1570 series AP.

Taking into consideration an outdoor environment’s lively nature with the least multipath opportunities, and the presence of trees, high rises, and open spaces, it’s crucial to have a robust wireless solution to achieve the true benefits of 802.11ac. Miercom’s recent report helps find out the answer to the most ideal outdoor 802.11ac solution question. A comprehensive performance analysis on 802.11ac Outdoor Access Points, this third party vendor test report comprises of throughput performance, consistency and feature tests for flagship outdoor access points from three vendors including Cisco AP1572, Aruba AP275, and Ruckus APT300.

The report encompasses four major tests which provide an outlook of the performance capabilities of each access point in a real world environment. Let’s take a look at some of the highlights from each test analysis.

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