Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »
Tags: analytics, Cisco, facebook, interop, location, location based services, network, networking, technology, unified access, wi-fi, wifi, wireless
Interop New York kicks off today at the Jacob Javits Center. Here’s the short list of what’s coming in the next few days:
Tech Field Day Round Table
Catch the tech deep dive on Cisco enterprise networking and wireless technologies on Tuesday October 1 at 10am EST. http://techfieldday.com/event/riny13/
Mobility & BYOD Workshop
I’ll be live tweeting from the Mobility & BYOD Workshop on Tuesday October 1. Catch the latest from @Cisco_Mobility
See John Chambers speak on the future of networking and the opportunity created by the Internet of Everything, live from the keynote stage on Wednesday October 2nd from 9:00 – 11:00 AM EST. http://www.interop.com/newyork/conference/keynote.php
Unified Access Momentum Launch Event
On Thursday October 3 from 1-2pm EST, we will introduce Cisco’s lateest business-changing network innovations. We will unveil new products and solutions that enable you to expand business applications to more places with Cisco Connected Mobile Experiences. Space is limited and registration is required.
If you are not going to the show, we will also be broadcasting it live.
Cisco Booth #409
Join us for demos, theater sessions, and Meet the Expert! We’ll be keeping updates on Twitter via @Cisco_Mobility
Tags: access point, Cisco, interop, john chambers, network, networking, router, switch, wireless
Gartner has released their 2013 Wired and Wireless LAN Infrastructure Magic Quadrant. For the 2nd time in a row, Cisco is recognized as a leader in this highly anticipated publication.
Here is the 2013 Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure (Authors: Tim Zimmerman and Mark Fabbi; Published 3rd September 2013).
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Cisco.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
There are two primary criteria for the Gartner MQ — (a) the Completeness of Vision (b) Ability to Execute.
From a vision perspective, Cisco unveiled its vision of Unified Access – One Policy, One Management, One Network — more than a year back (last June, to be precise). This vision was the first step in helping our customers drive business innovations and achieving IT simplicity while addressing the rapid growth of BYOD and Mobility in their organizations.
We were also ahead of the times by having a vision for the network to be a strategic asset (and not a cost center) for our customers. And the way to make this happen was to leverage the network intelligence to drive new customer experiences and revenue opportunities. That’s where our vision of Connected Mobile Experiences (CMX) came about. The idea behind CMX was to enable organizations to improve customer loyalty and increase revenue by delivering context-aware mobile information that matches their customers’ real-time needs and preferences. A retail store, for example, can use the CMX solution to enhance mobile shopping experience, increase loyalty app usage, create targeted personalized marketing and context-rich notifications, and use on-premise visibility to understand and adapt to customer behavior. Its no surprise that the majority of our customers have jointly embraced this Cisco vision and a lot of our competitors are now trying to follow suit.
But the proof is in the pudding.. Read the full blog to find out how Cisco has executed on this vision.
Tags: Cisco, Gartner Magic Quadrant, Gartner Wired and Wireless LAN Infrastructure Magic Quadrant, leader, Magic Quadrant Leader, mobility, network, technology, unified access, wireless, wlan
This is the sixth post in a blog series featuring Vine-format videos focusing on the “Six Essential Steps for Unleashing the Power of Enterprise Mobility”. The first blog post discussing how to build a mobile structure can be found here. The second blog post highlighting the benefits going virtual can be found here. The third blog post focused on preparing enterprises for the division of devices can be found here. The fourth blog post focused on creating an app checkpoint can be found here. The fifth blog post focused on defending data can be found here.
Watch video at http://youtu.be/3kD5EpXypFc
Over the course of this series, we’ve discussed how enterprises can better enable people to work in their own way, regardless of where they are and what device they are using. We started by making smart plans at an architecture level and then implementing secure policies along the way. The final step enterprises need to take may be the hardest one of all but can yield the greatest results. To increase productivity, business agility, and customer satisfaction, enterprises must actively embrace mobility in the workplace. Here’s a short checklist to help organizations with this last step:
1. Go Beyond Provisioning Mobility for Sales: Think “All-Company” Mobility.
The definition of mobility is expanding to include not just “road warriors” but also “corridor warriors,” as well as guest and home workers.
Make sure your mobility architecture is designed to accommodate them all. Then create a phased implementation plan. Determine which users and business processes you want to prioritize first and move forward at a pace that makes sense for your enterprise.
An all-hands-on-deck approach will also help drive future implementation of mobile solutions. Read More »
Tags: bring your own device, byod, Cisco, enterprise mobility, mobile, mobile device, mobility, network, wi-fi, wifi, wireless, wireless network
You don’t have to look far to see how mobile video is changing how we communicate, collaborate and consume information. From collaborating with co-workers across the globe while you catch the morning train to connecting with friends and family from the comfort of your sofa. From checking out the latest viral Vine video during a 2-minute coffee break to catching the latest TED Talks in a cab on your way home. Video is pervasive and in demand.
According to Cisco’s recent VNI Global Mobile Data Traffic Forecast, this demand for mobile video is expected to increase over the next five years with estimates stating that two-thirds of the world’s mobile data traffic will be video by 2017.
These projections come as no surprise. Mobile video is poised for explosive growth because it has the unique capability to move us to act in real-time while we are on-the-go. How can enterprises and consumers benefit from this video in motion? Here are key ways organizations can keep employees and customers top-of-mind and access the competitive advantages of mobile video.
Make mobile video a priority in the overall enterprise IT strategy.
According to a recent report by Gartner, the consumption of video on mobile devices for work-related purposes is on the rise. With 66 percent of employees now using two or more mobile devices for work, the ways video can be viewed and accessed are increasing. Whether employees are accessing video on smartphones, tablets or a networked computer, a strong connection with enough bandwidth to provide an optimal viewing and sharing experience needs to be an essential part of the overall enterprise IT strategy. Read More »
Tags: Cisco, Cisco Networked Video Strategy, enterprise mobility, enterprise video, mobile, mobile device, mobility, video, video architecture, video collaboration