Nobody can question that location-based services are hot these days–especially in the retail space.
Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.
Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.
Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.
In retail, the two big rocks are revenue and loyalty. The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »
According the recent report by Cisco’s IBSG Group, the Financial Impact of BYOD, letting employees bring their own devices saves companies money and helps them become more productive. 53 percent of survey participants have raised work productivity through innovative work practices—powered by their devices. Nearly half of all participants preferred BYOD over corporate devices.
The freedom and productivity gains of BYOD are great for employees, but it also creates new priorities for IT—especially for security. According to the BYOD and Mobility Security Report, security was a top concern for 70 percent of companies surveyed.
Just because employees are working on different devices doesn’t mean IT has to sacrifice security. The first step is in looking beyond the devices and putting together a mobility strategy. Cisco’s own mobility strategy is built around the network, not individual devices. It’s about viewing security as a way to allow individuals to work their way. Read More »
The International Society for Technology in Education (ISTE) conference will take place in San Antonio, TX from June 23rd through June 26th. ISTE is an annual conference providing hundreds of sessions, emerging education tech solutions, keynotes, face to face demonstrations and a collaboration of like-minded educators. To register for this event please click here.
Join Cisco BYOD Solutions for K-12 Education will be featured along with Cisco Meraki Cloud Solutions in booth 11270 for live presentations and face to face time with knowledgeable experts discussing innovative technologies utilized in today’s classrooms.
Don’t forget: this Wednesday at 10AM PST we’re having the last of our Activate the IT Transformation with Unified Access webinar series: Converged User Access Management.
Register today and mark you calendars for this informational deep dive into Prime Infrastructure 2.0 and learn how it integrates into Unified Access for one management across one converged network with one singular policy. CLICK HERE TO REGISTER
Robert Metcalfe popularized the idea of the “network effect,” where the value of a network grows exponentially in proportion to the number of users and things on that network. Many people these days wonder if this principle applies to the “bring your own device” (BYOD) trend—where the complexity of all the devices, software, and standards that must be accommodated may cause some IT leaders to question whether the promised value is worth the headache.
Certainly there’s potential for tremendous value: the most recent report from Cisco Consulting Services onthe Financial Impact of BYOD reveals that with the right approach to implementation, companies across the globe could be generating an average annual value of $1,650 per mobile user. In the United States, than number grows to $3,150.
So, how can you know whether or not you are realizing the full potential of BYOD in your company? And more important, how can you progress from wherever you currently are along the value journey to where you want to be?