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Improved Location Accuracy for an Improved CMX Experience

As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.

This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.

Understanding the importance of location accuracy, Read More »

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Using a Robot to Get Marketing Insights for Your Venue?

NRF 2015 is a wrap. The annual show where anyone who’s anyone in retail goes to learn about the latest ways to grow revenues and improve store operations. Here’s something you may have missed:

Collecto

Meet Collecto. Your one stop shop for all marketing Read More »

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Three Dimensions that Influence Location Quality

Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.

To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.

Quality of location accuracy has three dimensions:

  1. Location precision
  2. Refresh rate
  3. System latency

These three vectors are functions of how well the infrastructure is engineered and how the Read More »

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Unleash True Mobility with an Innovative IT Infrastructure

There’s an influx of conversation focused on Bring Your Own Device, the consumerization of IT and how organizations can cope in today’s multi-device environment.

IT and business leaders are being asked to securely connect thousands of devices competing for network resources; both wired and wireless while simultaneously supporting greater productivity in the workplace.

With this in mind, how can mobility be addressed at an infrastructure level to tackle challenges and enable opportunities for organizations and employees?

Recently, I participated in a Future of IT podcast episode with Craig Mathias, Principal at the Farpoint Group. We discussed how an IT infrastructure is key to enabling innovation and the role seamless mobility and why organizations should future-proof their mobility strategy through an infrastructure-centric approach.

One central theme from our discussion focused on the need for simple, intelligent, secure IT infrastructure. Read More »

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The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.

But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.

The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.

Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.

And now, Read More »

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