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MSE 10 at Mobile World Congress 2015

Cisco’s Connected Mobile Experience (CMX) solution employs data from the Wi-Fi network to generate information about devices visiting a venue, which in turn can be used by businesses to gain greater insight into the behavior of their customers and improve customer experience.  At the center of the CMX product is the Mobility Service Engine (MSE), version 10 of which was announced at Cisco Live! Milan.

Mobile World Congress 2015 was another great opportunity to demonstrate the scale at which MSE 10 can now operate. The MSE 10 installation for MWC 2015 was entirely cloud-based and the week’s visitor data was captured using only a single box setup.

In the this blog, we’ll show how MSE 10 was used to generate custom reports during the event to give some interesting insights into how the conference unfolded.

Registration area

Day 1 of MWC begins at 9:00am, when the main doors open for the first time. People begin arriving well before then and waited patiently to be allowed into the halls.  We were able to witness this using a custom report focused on the registration area showing a graph of the number of visitors increasing as opening time approached (Figure 1)

mse 10 1

This was also reflected in the heat map report, where a bright red spot can be observed representing the increasing number of visitors waiting to gain entrance (Figure 2) Read More »

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#CiscoChat Explores Mobile Data as the New Currency for Today’s Retailers


The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.

Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”

Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »

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Welcome to the Network: Wi-Fi Wearables

It’s no surprise that wearable devices are increasingly Wi-Fi enabled.

wifi wearables

With Apple’s recent announcement of Wi-Fi support for Apple Watch and rumors that Google will bring Wi-Fi capabilities to Android Wear, wireless connectivity will continue to drive changes in the way we work and play. As more employees opt to use wearable devices in their personal and professional lives, the traditional boundaries of the workspace will become more fluid. Read More »

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Universal Citizen a.k.a. Universal AP: Regulatory Compliance Simplified

Universal AP image
Cisco develops the highest quality Enterprise-class Aironet Access Point Series that are always fully compliant with local wireless regulatory laws and requirements, while maximizing performance (i.e., max Tx power available) and radio channel availability per the local regulatory domain. This is in contrast to the competitive landscape where other vendors tend to offer a “one size fits all” AP or WLC SKU or regulatory domain specifications, for example, which offers the “lowest common denominator” in terms of performance and channel availability for all countries, say, between Singapore and Brazil. And every regulatory domain from FCC (US) and ETSI (EU) to NOM (Mexico) and ANATEL (BRAZIL), to name but a few, gets its respective specs optimized on every Cisco AP. However, as more spectrum gets opened by many of these regulatory bodies, the complexity of how to allow these changes to be realized by users of these products and keeping the solution simple can actually become quite a complex task. There are many different ways to implement a solution, each with its respective limitations to adhere to the requirements as well as these changes. Furthermore there are many liberties other vendors take against the requirements. Our corporate compliance team however takes regulatory requirements very seriously and fully adheres to the letter of the law. Read More »

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Mobility Express Bundle: A Fast & Simple Wi-Fi Solution for Small and Mid-sized Deployments

smb mobility expressCisco is making the new 802.11ac standard appealing to everyone. Cisco Mobility Express Bundle is a simple, affordable solution. It is designed for small to medium sized deployments, leveraging Cisco’s enterprise class Wi-Fi.

Cisco Mobility Express Bundle introduces a simple, easy-to-use user interface with fast over-the-air provisioning in a few minutes. Small and medium businesses get access to Cisco’s industry-leading 802.11ac portfolio without the premium price. Read More »

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