It’s that time of year again in the US – Tax Time! That time of year where we review the previous year’s bounty, calculate what’s due, and re-evaluate our strategies to see if we can keep more of what we worked for. Things change; rules, the economy, time to retirement, and before you know it you find yourself working through alternatives and making some new decisions.
Anyway, as I was working through the schedules and rule sheets, my mind wandered and I started to think about Wi-Fi and the taxes associated with it. In my day job, I often play the role of forensic accountant. Like a tax accountant, I’m always looking for a way to get more or understand why there isn’t more already. So along those lines, lets talk about a little known tax that you may well be paying needlessly. I’m talking of course about the dreaded 802.11b Penalty.
Wi-Fi protocols like 802.11b are referenced by standards committees for the workgroup that develops them. In the 2.4 GHz spectrum, there is 802.11b, 802.11g, and 802.11n. Back in 1997, 802.11b was the first modern Wi-Fi protocol ratified by the IEEE and it allowed transmissions of 11 Mbps, a major jump forward from the previous 2 Mbps that was possible with the original 802.11 standard.
After 802.11b came 802.11a, and then 802.11g. Both of these protocols where a radical departure from the simplistic 802.11b structure and employed Orthogonal frequency-division multiplexing (OFDM) modulation (now standard in every 802.11 protocol created since then). OFDM allowed for Read More »
Tags: 802.11, access point, airtime, AP, battery, behavior, channel, client, data, data rate, device, efficiency, efficient, GHz, IEEE, mbps, mobile, mobility, native protocol, network, Packet, portable, protection mechanism, protocol, specification, spectrum, SSID, standard, tax, traffic, utilization, WFA, wi-fi, wifi, wireless
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.
Location, location, location…!!!
A very clear trend visible here is how location had become a key part of the digital marketing language.
It was part of the Keynote addresses.
- Facebook’s former Director of Marketing is advocating it.
- Google are presenting on it and delivering workshops on it.
- Various booths talk about its importance.
- Numerous speakers mention it in their presentation.
- And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
Founded in 2007, RetailMeNot.com is the largest digital coupon site in the US. They help hundreds of thousands of customers save money when shopping online. They are headquartered in Austin Texas, in the hip “Live Music Capital of the World”. Since the company went public in 2013, the company has doubled the number of employees from 250 to over 500.
In previous blogs, I have covered what is AVC, SuccessEHS and how Plixer’s Scrutinizer accepts Netflow, sFlow and IPFIX exports. This post will cover how these key products are combined by RetailMeNot in their WLAN deployments to optimize and support this fast growing company.
Recently Michael Patterson, the Founder and Product Manager at Plixer, Matthew St. Jean the Marketing Manager at Plixer and I had an opportunity to talk to Tim Tyndall, the Lead Network Engineer at RetailMeNot. Tim shared with us the highlights of the wireless LAN deployment and explained how they use Cisco Application Visibility and Control and Plixer’s Scrutinizer to stay in control of how their WLAN is being utilized.
Tim described the environment and culture that has become a huge part of the company’s success. RetailMeNot provides hip new offices for its employees with open work spaces and other awesome perks.
The Cisco powered wireless network supports this initiative. In fact, nearly all network connectivity is wireless. He said that employees are issued a laptop by the company and many carry in their own smartphones and tablets as well; Most of those devices being from Apple.
Employees can roam freely with reliable service that spans the company’s five floors. Even during large meetings where access density increases dramatically, service continues without any interruptions and the performance metrics they can obtain using NetFlow is exceptional and reinforce that the traffic is optimized. Read More »
Tags: application visibility, AVC, Cisco, control, export, ipfix, netflow, network, optimization, optimize, performance, Plixer, retailmenot, scrutinizer, sflow, technology, wi-fi, wifi, wireless, wlan
Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:
- During the next 3 years, 98% of Airlines are investing in delivering Passenger Services via Mobile devices
- With 97% investing in Personalization of services to customers
- And 94% planning on delivering Customer Services via social media.
Wireless penetration onboard is growing.
- with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »
Tags: ad, airport, analytic, cmx, connect, connected mobile experiences, experience, expo, hospitality, Industry, location, location-based, mobile, mobility, operations, passenger, satisfaction, SITA, terminal, travel, trend, wi-fi, wifi, wireless
Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.
With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.
In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data. In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:
- Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data
- Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.
At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.
Step 1: Increasing Data Resolution Read More »
Tags: accuracy, accurate, activity, analytic, API, App, application, battery, Cisco, ciscops14, connect, data, data packet, data point, Development, device, ecosystem, end point, End User, environment, event, frequency, in-house, interop, location, location-based, luncheon, mobile, mobile app, mobility, network, organization, partner, probe, probing, product, rssi, Scalability, scale, sdk, software, solution, tech, technology, user, webcast, wi-fi, wifi, wireless