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The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.

And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?

Well, not exactly.

Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.

Yet in the real world, issues arise from both technology challenges and privacy concerns alike.

Technology challenges include:

  • Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
  • Infrequent mobile device probing to conserve battery power
  • Interference from metal shelves & fixtures, water in products (and people!)

Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »

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Latin America Insights: Keeping Your Organization Safe in a Mobile World

The power of mobility has transformed the IT landscape.

While mobility and other tech forces, such as cloud and big data, have enabled organizations to improve productivity and increase efficiency, the constant challenge of keeping data, assets and users secure continues to be a top concern for CIOs and CSOs.

And these concerns stretch across global borders. For example, Frost & Sullivan analysts predict a $1.1B investment towards IT security in Latin America by 2015.

Today, security is no longer an expense, but a necessity for moving forward. It’s an investment for the future longevity of any company. With this in mind, how can business and IT leaders keep their organizations safe in a mobile world? And what can we learn from the mobile security adoption we are seeing in Latin America?

Recently, I had a chance to participate in a new Future of Mobility podcast with Frost & Sullivan Research Analyst, Bruno Tasco, to discuss the answers to some of these questions and how organizational leaders can address security in a way to reap the benefits of true mobility. The podcast is available for download in Spanish and Portuguese and a summary in English can be found on iTunes.

Here are a couple of considerations for CIOs and CSOs as they evaluate their mobile security strategies and look to future-proof their business.

Prepare for Fast Changes

Talking about mobility or general mobility in our Latin America market is like talking about the past. According to the Cisco Visual Networking Index (VNI), Latin America is experiencing and will continue to see incredible mobile adoption. Read More »

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Behind the WiFi Network @ Mobile World Congress 2014: Site Surveys

In my last blog I discussed setting the stage in preparation for the Wi-Fi network for Mobile World Congress 2014 which supported more than 80k devices over a span of 4 days. Today I’ll talk about one of the many site surveys we conducted at the Fira Gran Via to ensure the success of our high density network.  Full details in the white paper here.

High Density Wi-Fi deployments and site surveys go hand in hand. Pre-installation and post-installation site surveys account for the most effective way to identify the contours of your RF coverage and eliminate potential multipath distortions, hidden nodes, and other coverage issues. Special attention was given to the large keynote auditorium halls in order to keep a check on the additional RF coverage needs to accommodate the high density of users packed in a very close range.


View of inside the Hall-4 Keynote Auditorium (23000 sq ft) before the Facebook keynote session

Site Survey analysis used to measure the RF coverage in Hall-4 keynote auditorium

Site Survey analysis used to measure the RF coverage in Hall-4 keynote auditorium

The Hall-4 auditorium was one example of such a high density area with the 2000 person capacity area had a peak connection of 1924 concurrently connected Wi-Fi devices distributed across 16 Cisco APs while the Facebook keynote was in progress, with a max load of 530 Mbps of internet traffic. To avoid an RF overlap, the ceiling mounted APs above the auditoriums were converted to monitor mode. Using the final pre-keynote site survey data, the RF profile for the Hall-4 auditorium was tweaked, and RRM automatically optimized the coverage to the desired degree by adjusting the Tx power levels. Read More »

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Behind the WiFi Network @ Mobile World Congress 2014: Setting the Stage

Every year a new attendance record is set at Mobile World Congress by networkers participating from over 200 countries across the globe. This grand attendance of industry-defining vendors, technology enthusiasts and exhibitors triggers an explosive growth in the number of Wi-Fi capable devices being brought to the event. For MWC 2014, Cisco partnered with Fira Gran Via and GSMA to pull off one of the most successful high density Wi-Fi network deployments in the history of global tech events. This blog kicks off a series to provide a glimpse of behind the network, into the design stages, and the course of actions undertaken to implement a robust high density wireless network which served more than 22,000 concurrently connected unique devices and a total of 80,880 devices throughout the event. Full details in whitepaper here.

Setting the Scene

Divided into eight massive exhibition halls, Fira Gran Via covers around 3 million square feet (280,000 square meters) of area which also includes outdoor areas, restaurants, conference rooms, network lounges and a continuous elevated walkway flowing through the entire venue. Higher the environmental complexity, the more fun and challenging it is to achieve the right wireless design for a pervasive network that meets all the needs.

An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona

An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona

Generally, the physical design of large convention and exhibition halls bear an impish knack of unfavorable conditions for a ubiquitous high density Wi-Fi network, owing mostly to the lofty ceiling heights and construction components. Read More »

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Not All 802.11ac AP’s are Created Equal: Demand the Full Story

It’s always interesting and often entertaining to observe how competitors promote their products and what they choose to focus on—and more importantly, what they choose not to focus on and what they hope people won’t ask questions about.

Consider yet again how a competitor chooses to position their “purpose built” AP vs. the Cisco Aironet 3700 802.11ac Access Point Series.

This competitor frequently (and somewhat obsessively) points out that its 802.11ac AP has dual “active” 800 MHz cores while the Cisco AP3700 has only one “active” 800 MHz core. This is not completely true since it completely overlooks the fact that the Cisco AP3700 also has a dedicated CPU core and DSP for each radio subsystem.

Furthermore, it also overlooks that the dual “active” cores in the competitor’s AP share 512 MB of DRAM. The single “active” core of the AP3700 has dedicated 512 MB of DRAM. Also each radio subsystem has a dedicated 128 MB DRAM (for 768 MB total DRAM in the AP3700).


Why is all of this important? Read More »

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