At Cisco, customer feedback and market reaction to our products are both appreciated and important. We’re constantly focused on how we can help customers deal with their business challenges while driving the market forward, and with a recent report by market research firm Dell’Oro Group, we have official market reaction that underscores how Cisco has made the right decisions for our customers.
According to Dell’Oro’s latest enterprise wireless LAN market share report, Cisco grew its market share (based on revenue) for the fourth consecutive quarter, rising significantly from 56.2% in the first quarter of calendar year 2010 to the current mark of 59.5% for Q4 of calendar year 2010.
The Dell’Oro report demonstrates how Cisco continues to lead the enterprise wireless LAN market, and shows how customers are responding strongly to innovative enterprise mobility solutions such as Cisco CleanAir technology for automated interference detection and mitigation. It’s no coincidence that Cisco’s increasing enterprise WLAN market share corresponds with the launch of CleanAir earlier in 2010. Driven by customer demand for highly reliable wireless networks, sales of the Aironet 3500 Series access points with CleanAir have accelerated our 802.11n market share growth. Recently, Cisco has delivered CleanAir technology into its outdoor portfolio with the introduction of the Aironet 1550 Series outdoor access point – delivering performance protection for 802.11n networks indoors and outdoors.
It’s also the rapidly growing industry adoption of 802.11n – and Cisco’s strong leadership role and continued investments – that is helping accelerate our market share growth. According to additional Dell’Oro research, 802.11n access points continue to drive the industry’s overall growth making up 51% of the total Enterprise WLAN market. Over the past four quarters, Cisco has gained 6.6% market share to reach a Q4 802.11n revenue share of 59.6% -- over five times greater than our nearest competitor. With this data, it’s no surprise that Dell’Oro is also reporting that Cisco set an all-time revenue record in Q4 for enterprise WLAN sales reporting $375.9M.
As we’ve seen our enterprise WLAN market share steadily rise over the past year, Cisco has made significant contributions to the industry that serve as building blocks for 802.11n adoption, such as the introductions of CleanAir, VideoStream, ClientLink, and an integrated in-building cellular and Wi-Fi solution with MobileAccess. To further illustrate the impact of Cisco wireless technology on the industry, consider this metric: of all the enterprise WiFi traffic around the world, approximately two-thirds of this traffic has been delivered over Cisco 802.11n wireless access points.
The future is bright for Cisco’s enterprise WLAN business, but don’t just take our word for it. Dell’Oro also published a recent report, revealing that enterprise wireless LAN market revenues are expected to increase more than 75 percent over 2010 levels in the next five years, and this growth is forecast to propel the overall WLAN market to $7.5 billion by 2015.
So now that we’ve taken a look at where we’ve been over the last year it’s onward and upward. We’re certainly not resting on our accomplishments – now more than ever, Cisco continues its strong leadership in the market, building on the base that 802.11n has provided to continue to drive innovation that’s responsible for the ongoing evolution of wireless LAN technology.