One of the things we walk about frequently on the Web team is how to explain sometimes complex or nuanced concepts in a simple way on Cisco.com. Often, we turn to Flash and other rich media to accomplish this. One of the best examples I have seen lately is the Flash and video experience we have just posted on the Eos section of Cisco.com. The Cisco Eos software platform was developed specifically to aid media and entertainment companies in developing and maintaining large portfolios of content-rich, community-driven web experiences. As you can imagine, there are many audiences for the product, ranging from Chief Digital Officers, to Web Administrators, to Brand Managers, to Content and Site Developers. Being able to illustrate the Eos platform to those different kinds of users was a challenge, and we chose a persona-based navigational approach:
Click on one of the people above, and a stunning movie is launched explaining Eos platform functionality from the standpoint of that user. These are a really nice combination of storytelling and demonstration, and really worth a visit:
P.S. You can embed the individual videos into your blog or Web site, if you’re so inclined.Enjoy!
Conveying Sophisticated Concepts Online
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I really like this idea, and enjoy websites that use live characters to portray the point of their website. I think this is the future of web design and look forward to future development in this area.
Very well written. Now I am also using this video in my blogspot blog.
I was wondering how you would go about making your own character in digital format? Our business would like to create on for our company website.
Conveying these concepts this way helps as long as you are able to keep the user engage in what you are try to convey. It seems you guys have the right idea and message.
Really it’s a great idea, given in a great way so that any one can understand easily. I am very thankful to you for such a good information.
I’m so glad I found this review. I’m currently writing a software review on and I found this article very useful in helping me to layout my outline. Thanks much.