Why easy web sites are so hard (video)
This past week, Web usability expert Gerry McGovern spent a couple of days with us here at Cisco. We’re always working on improving areas of our Web, and Gerry has been helping us on some detailed research on customers’ and partners’ most important online tasks and experiences.
If you read Gerry’s online newsletters you know one of Gerry’s oft repeated mantras is that good content, well named links, and site simplicity are paramount. The bigger the site, the more important these things are.
So, why is this so hard? McGovern says it’s because of how companies work internally, where Web people even in a very customer-focused company will be distracted by many internal forces. Here’s a brief interview we did with him in our usability lab (on my dandy Flip Mino HD video camera):
Posted by Martin Hardee at 06:15AM PST
Kit Sharma Oct 30, 2009
Such an insightful and concise perspective, thanks for sharing this.