Sometimes You Do Need A Landing Page
In a follow-up to my post of a couple of days ago about microsites and landing pages from our home page, I should probably offer our just-launched Five Ways to Thrive page as a counterpoint. It's is a self-contained landing page -- linked to from the Cisco.com home page -- focusing on five specific ways to thrive in today's economy:- Save now to invest for the future.
- Empower employees to collaborate and innovate.
- Get closer to your customers to better serve them.
- Outpace your competition with collaboration.
- Work better globally with a borderless enterprise.
The "Get Started Now" button on the home page...

Links to this simple landing page that explains the five ways to thrive:

This is a good example of how different landing experiences can co-exist in our home page design: This one is a standalone landing page that works gracefully alongside the other integrated Flash "microsites within the home page" that I mentioned in my last post.
P.S. There is a really nice 0% interest offer also on the home page right now, if you haven't noticed.
Posted by Martin Hardee at 10:50PM PST

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