Our really interesting entertainment subsite (and product)
Blended into all of the excitement from last week's MacWorld and CES events was an interesting new area of Cisco.com we launched for our Cisco Eos product. Eos is a platform that allows media companies to scale a community-based entertainment experience across a large portfolio of sites without incurring the cost and complexity of custom building each site.
You can think of Eos as a "white-label" solution for media companies to build and define their own online communities. A couple of examples are Warner Music Group's lauraizibor.com and allseanpaul.com -- different presentation layers and experiences even though they're running on the same Eos product backend. Since Eos is an abstracted platform (presentation layer separate from the data objects separate from the content assets), media companies can continue to experiment and tweak with the web experience without interrupting the day-to-day operations of the live web site. Anyway, this in an interesting business is for Cisco -- hosted-software model, focused on media companies, all for delivering an end-consumer experience (a B2B2C approach), and so we worked to define a subsited web experience that conveyed something of that idea: new, while being a strong part of the Cisco brand, like so:
One lesson is that new styles and subsites can pay off in terms of interactive and visual aesthetic, but are definitely a ton of work to create and deploy, so they should be approached with both eyes open. Stay tuned for some interesting navigational treatments we're planning for these subsite.
A good place to keep up with these media-related topics, including Eos, is Cisco's DigMediaRev blog.
Enjoy!
Posted by Martin Hardee at 06:02AM PST
Cisco Around the Web