Conveying Sophisticated Concepts Online
One of the things we walk about frequently on the Web team is how to explain sometimes complex or nuanced concepts in a simple way on Cisco.com. Often, we turn to Flash and other rich media to accomplish this. One of the best examples I have seen lately is the Flash and video experience we have just posted on the Eos section of Cisco.com. The Cisco Eos software platform was developed specifically to aid media and entertainment companies in developing and maintaining large portfolios of content-rich, community-driven web experiences. As you can imagine, there are many audiences for the product, ranging from Chief Digital Officers, to Web Administrators, to Brand Managers, to Content and Site Developers. Being able to illustrate the Eos platform to those different kinds of users was a challenge, and we chose a persona-based navigational approach:
Click on one of the people above, and a stunning movie is launched explaining Eos platform functionality from the standpoint of that user. These are a really nice combination of storytelling and demonstration, and really worth a visit:
P.S. You can embed the individual videos into your blog or Web site, if you're so inclined.
Enjoy!
Posted by Martin Hardee at 06:00AM PST
Hsa Aug 18, 2009
Conveying these concepts this way helps as long as you are able to keep the user engage in what you are try to convey. It seems you guys have the right idea and message.