Great Web writing is link writing
Recently I posted a short video interview with web usability expert Gerry McGovern about why its so hard to create usable web sites.
But there are fairly easy things you can do to make your web site more usable (and, frankly, we can do the same here at Cisco on our Web sites).
Gerry has been helping us understand various experiences across our web sites, and one bit of advice he gives us at Cisco is “write simpler links.”
Here’s another video snippet from Gerry that gets right to the point.
Posted by Martin Hardee at 06:05AM PST




Cisco Around the Web