Many products are labeled “telepresence,” but the truth is most don’t deliver the true-to-life immersive experience that is the hallmark of telepresence. According to Frost & Sullivan, telepresence is a tightly integrated set of visual, audio and network technologies and services that together deliver an immersive, life-like communication experience. But what does this mean?
Three Qualities of Immersive Telepresence:
The goal for immersive telepresence is to reproduce the best characteristics of direct human interaction that result from a face-to-face meeting. This is accomplished when:
- Participants can all see each other on the screen no matter who is talking. Unless everyone is visible you miss important non-verbal expressions and reactions that provide important insight. It’s arguable that non-verbal queues are even more telling than verbal communication.
- Participants can all see and hear each other in the highest clarity, no matter how they join the call. It should be true-to-life, so you should be able to see the people you are talking to as clearly as if they were sitting across the table from you.
- The technology is seamless. Participants shouldn’t be aware of the technology that enables the immersive experience—they should simply be able to go about their business without worrying about how it’s being supported. This includes easy sharing of multimedia and addition and removal of participants from the call.
As with all visual communication tools, telepresence must deliver an interoperable, consistent, predictable and reliable collaboration experience. Done right, it will change the way your business gets done.