Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.