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Ubiquitous High-Quality Video Is Not a Pipe Dream

Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.

Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.

To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.

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2 Comments.


  1. Enjoyed the Collaboration Summit key notes and presentations! H.265 would help counter arguments from some quarters that immersive TP apps hog bandwidth…

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