A recent industry announcement affirms how important video communication is to the future of business-to-business collaboration. As the global market share leader in telepresence and video collaboration solutions, we have always been firm believers that video calling should be as easy and ubiquitous as making phone calls. We are highly encouraged by innovations that seek to spur user scale while simultaneously reducing costs and enabling new customers to experience the transformative power that only this technology can deliver.
In order to deliver on this vision and to extend the power of video collaboration to more people, Cisco has embarked on a multi-pronged strategy that is already producing results for end users.
- Making video pervasive through standards: Cisco is committed to the proliferation of standards adoption as demonstrated by our longstanding participation with several standards bodies and membership to the OVCC. According to Zeus Kerravala, Principal Analyst, ZK Research, “Ubiquitous video communications requires a non-partisan standards body to establish and own the standard. Cisco’s approach is to let the users determine how the standards should play out which will naturally complement exponential innovation in the industry.” Because we build on standards, our customers and IT departments won’t have to slow down or re-invest as we continue to evolve our portfolio.
- Making video a seamlessly integrated component of collaboration: Video is powerful, but the true power of video can only be realized when it’s seamlessly integrated into other facets of collaboration. Recently, Gartner gave Cisco a Strong Positive rating in its 2012 MarketScope for Telepresence and Group Video Systems, and IDC has ranked Cisco an overall leader in its recent vendor assessment of enterprise videoconferencing equipment vendors. Much of this has to do with our comprehensive approach to video collaboration as part of a broader architecture. Our unified collaboration architecture integrates unified call control and pervasive conferencing capabilities that light up voice, video and web conferencing on any device ranging from mobile phones and tablets to immersive telepresence rooms. Pervasive conferencing is an integrated part of our solution enabling a unique, seamless user experience for multiparty communications across any device, in a scalable and reliable way. For end users, this means delivering an experience that is consistent when moving from devices to rooms and between applications.
- Giving customers the power to choose: Customers have the option to deploy on-premise (traditional or virtualized), in the cloud, or using a hybrid approach that’s best for the environment. This approach helps not only gives customers choice and flexibility but also helps scale the delivery of our standards-based video solutions to organizations of all sizes.
I invite you to join the conversation at next week’s Collaboration Summit where we will discuss our collective vision for collaboration and how it is influencing the latest technologies and trends that are driving business growth, innovation, and productivity.