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Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.

This fall, we embarked on a project with the San Jose State Gary J Sbona Honors program to take a look at the emerging enterprise video content category. Last week, the team gave us their readout.

Four students came to present: Hillary Anderson, Tamara Gardner, Sandra Kaminski and My Phung.

We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.

All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.

Their conclusions?

Analytics was another area they pinpointed as key in video adoption. Once video becomes pervasive—just like the web did in the 90’s—finding what you are looking for, or discovering something useful becomes a big challenge (as does storage and management of video).  Video analytics automatically tags video so that means you can find the video or content—speaker or topic—you want inside a particular video.

The four students recognized that what’s easy and natural for them is not necessarily commonplace for organizations. Their observations are valid for all of us to consider as we tap the power of video at work… and in the rest of our lives.

These talented four young women will be going places. I wish all four the best in their future endeavors and look forward to watching their careers in marketing and beyond.

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1 Comments.


  1. New Video quality should not be under the level of a 5000mpbs. Should be work on internet speed more

       0 likes

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