Today, Cisco is announcing a new addition to its Cisco Digital Signage Portfolio with Cisco Interactive Services web clients and a cloud-based management platform. These new products enable customers to create highly interactive media experiences to any high-definition and touchscreen digital endpoint. For example, imagine being able to walk up to a digital sign, tap on the glass and browse a map of your location or nearby restaurants; you can bring up a menu on the restaurant’s webpage, reserve a table, and even receive some customized advertising for other food options in the area, with a coupon and a QR code you can access with your mobile phone. The digital signage market is evolving and moving towards a new era of engagement; with Cisco Interactive Services, consumers are encouraged to interact with digital signs to find the information they are looking for, targeted for their needs.
This year marks also Cisco’s five-year anniversary in the digital signage industry. As part of today’s announcement, we are announcing new global customers using Cisco digital signage. parx casino®, the largest casino in Pennsylvania, is using Cisco’s solution to create a more engaging, entertaining atmosphere throughout their casino and keep guests informed about the latest promotions, casino events and activities. LIVESTRONG Sporting Park in Kansas City, Kansas is also using Cisco Digital Signage and Cisco video solutions to transform their stadium into a uniquely connected, visual experience for every fan, integrating digital displays throughout the stadium and the concourse with mobile apps and social media and bringing fans closer to the game.
These announcements are part of Cisco’s presence at Digital Signage Expo this week, the industry’s largest annual show held in Las Vegas. If you’re in the area – please stop by. I recorded a video last week where I describe today’s announcement and the multitude of interactive media demos we will be showing at our booth at DSE, including a demo of our newest solution, Cisco Interactive Services:
How can you imagine using digital signage to create a more engaging experience for your customers? I look forward to hearing your thoughts and comments below!