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In the world of product design, the best intertwine form and function.  Design stalwarts Apple, Sony and BMW get it right; and we’re honored to be listed alongside them as Red Dot Award winners.

red dot

I’m proud to report that all the new Cisco video collaboration endpoints we unveiled during Enterprise Connect received the coveted Red Dot Award 2014 for product design:

This recognition is a rewarding validation for the no-compromise, design led approach we undertook when developing our newest video solutions. And just as important as the awards is the feedback I’ve received from the people who use our technology.

You let us know that you appreciate the attention to detail and unparalleled user experience. And our focus on harmonizing the technology with the human aspect of face-to-face communications. By combining Scandinavian minimalism with Californian approachability, I believe we’ve succeeded in letting the technology recede and emphasizing the connections between people. It’s about allowing people to connect with one another, anywhere, in a powerful way without distraction – from the browser to the boardroom.

Rounded edges, seamless fronts, light aesthetics, arresting audio and video impact – all grounded in a consistent, easy-to-use and compelling experience. These attributes of Cisco’s new room-based video collaboration endpoints came together to impress a jury of 40 global design experts and scream for people to use them.

While we were entrenched in delivering an innovative, feature-rich set of products, we never lost sight of what was important – you. People have to want to use the technology from the moment they step into the room. If you’re not emotionally moved by it, you won’t want to use it. So we brought the engineers together with the design artists and told them to work nicely, but without compromising their passion.

The result is a product line worthy of six Red Dot Award 2014. It feels good to be validated. Tell me your favorite product design and what excites you about it. –– @KjesbuSnorre

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