A new report from the Retail Industry Leaders Association, “Real-World Green: The Role of Environmental Savings in Retail,” surveyed “Retail Winners” (those retailers whose sales outperform their competitors’) and found that going green is rapidly creating a strategic advantage in all corners of the enterprise, and has become a major component of the planning for any new IT investment. Specifically, the survey respondents cited the following motivations for adopting green technologies, all of which -- but the last -- can directly be accomplished through video conferencing and telepresence. Just more proof that being green equals green.
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