The National Retail Federation’s BIG show had another record-breaking year receiving over 25,500 attendees from 78 countries. With over 100 educational sessions and a jam-packed EXPO floor, energy was high.
The innovative demos in the Cisco booth attracted a great deal of traffic offering retailers new ways to generate revenue, create a consistent user experience across all channels, and maximize operational efficiency.
Cisco Interactive Services was very popular. This demo, developed by Cisco and partner Array Interactive, delivered interactive applications allowing attendees to build a wardrobe of outfits, receive fashion advice, and through video collaboration capabilities, connect with a live fashion expert on-demand.
The StyleMe virtual fashion mirror also received great interest as retailers “tried-on” their outfits of choice using gesture-based navigation to make their selection from the inventory of clothing. Attendees could even capture images of themselves in their new outfits to share over social media and email.
The Cisco/Agilence Point-of-Sale Video Auditing received great reviews as well showing retailers how to reduce shrink at point-of-sale. This demo highlighted Agilence Hawkeye with Cisco IP video surveillance cameras and Cisco’s UCS Express platform.
Cisco also released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. This study spoke to how consumers are shopping in this new cross channel world and how retailers can win the attention of shoppers shopping online and in the store. Watch Jon Stine and Lisa Fretwell from Cisco IBSG talk about the new research released at NRF 2012.
Overall, energy and optimism filled the Javits Convention Center. Retailers are preparing for the upturn and are looking for innovative ways to competitively position themselves. I’m excited to see what’s in store for NRF 2013.