Another successful Halloween party at Cisco thanks to Cisco TelePresence and WebEx. I lost my title as first place winner this year to someone dressed as an Outhouse, yes folks, an Outhouse. And everyone else stepped up their game too and some even adding additional elements like dancing and props. I feel fortunate to be part of such a great team and look forward to our 3rd Annual Collaboration Solutions Marketing celebration next year. I hope everyone has a safe and Happy Halloween!
Looking at the history of video collaboration there are a few identifiable transition points. The introduction of audio and video delivery over IP networks created opportunities for widespread affordable deployments and the video conferencing market began to expand. The scale of deployments, however, was in general neither large nor pervasive. In 2006/2007 new offerings (like the CTS 3000 from Cisco’s TelePresence team) introduced highly reliable, full HD (1080p), full motion (30fps) experiences with a level of simplicity making it operable by any user irrespective of technical knowledge. As Full HD became available across the breadth of video conferencing platforms, the whole market rapidly doubled over the following two to three years. This created another market pillar in collaboration.
Push the clock forward 6 or so years to today…
The distinction between video conferencing, unified communications and web conferencing is now very blurred:
- The user community has matured. They are no longer satisfied with connecting over audio, video or content. They want to achieve the startup experience of small, tightly connected teams across a geographically dispersed workforce. This means leveraging all of the above features where and when needed, in a simple and intuitive way.
- IM, presence, audio, video and content collaboration are becoming Read More »
Cisco has been a champion of video communications for a very long time. We are committed to seeing video communications from board room to cubicle, and from CEO to intern. To achieve this vision, we’ve been investing in video solutions from top-end immersive telepresence to video capable soft clients like Jabber. Unfortunately, the one place we haven’t been able to fully go is the web. Video communications is not possible natively in the browser – yet. Work has been progressing on addressing this through an extension to HTML5 called WebRTC. However, this activity has hit a speed bump due to disagreements on choosing a video codec for the browser. Cisco and many others support H.264, which is the foundation of our products and those of most of our competitors.
Today, Cisco has taken a bold step to bringing video to the web. We plan to open-source our H.264 codec, and to provide it as a binary module that can be downloaded for free from the Internet. Cisco will not pass on our MPEG LA licensing costs for this module, and based on the current licensing environment, this will effectively make H.264 free for use in WebRTC. Furthermore, Mozilla has announced it will enable Firefox to utilize this module, Read More »
I talk to customers virtually everyday as part of my job, and even though they thoroughly believe in the operational and transformative benefits of video collaboration, they tell me there’s still more we can do to help simplify the process for implementing video pervasively. So, at Cisco’s Collaboration Summit last week, we unveiled a host of technologies designed to do just that – grease the skids for driving video collaboration everywhere using an intelligent approach that is connected, adaptive and intuitive.
Cisco’s strategy for enabling pervasive video is aligned around three key strategies and, as such, so do our product innovations:
- Making video accessible on every pane of glass;
- Making video communications as easy as voice;
- Making the video experience better than being there.
To make video more accessible, Read More »
As we’ve been preparing for next week’s Collaboration Summit, I’ve been reflecting on the past 10 years in the video and communications industry. In today’s hyper-connected world, the bar has been raised and user expectations are higher than ever before, especially as it relates to video and its impact on efficiency and productivity. Users want to be connected all the time while having more control of when or how they are reached. They want to have access to an array of video collaboration experiences with the ability to choose how they want to interact based on what’s going on during the day. And they want it to be easy to use, easy to connect to others, easy to integrate with business applications and content, and of course easy to manage.
The list of user requirements is exciting for the industry. It proves the immense value inherent in video communications and is inspiring everyone to think harder about what users want not only now, but also years into the future. Yet keeping up with these demands is no easy feat for any technology vendor and can be even more challenging for IT teams supporting all of these new user scenarios in a business environment. Simply put, video communications needs to be reimagined so that the promise of pervasive adoption can happen, and can happen in a way that delivers unsurpassable value.
It’s time for a more intelligent approach. Read More »