We are just under a week away from Integrated Systems Europe (ISE) and our teams are geared up and ready to go! If you are planning to be in Amsterdam for this event, stop by and visit us in Stand 12-B74.
Our presence at this year’s event is even bigger than last year. We will be showcasing some of our latest advances in video collaboration – products and features that provide a more intelligent approach for users and IT. We will demonstrate how to enhance productivity, offer flexible working environments, and engage with your customers in new and innovative ways. You will also be able to experience “day in the life” scenarios of a business executive, information worker, deskless worker and mobile worker. And partners Cyviz and iRobot will also be joining us.
Watch the brief overview video below to learn more and visit our event website for a detailed listing of solution demonstrations and the theater presentation schedule.
In my previous blog I talked about the transitions that are coming in the collaboration market. This drives the need for intelligent video collaboration -- a consistent user experience across a portfolio of endpoints and platforms. Any-to-any connectivity is fundamental.
From a deployment perspective, there are two solutions in the market – on-prem and cloud services -- balancing between flexibility and operational control.
An example of the successful reach of cloud solutions for collaboration is Cisco’s WebEx conferencing solution with more than 2.3 billion minutes of meetings per month. On the other side of the spectrum, operational continuity and security has driven major investments in on-premise solutions. For example, Cisco’s on-prem collaboration solutions are used by 95% of the Fortune 500s, and span every market sector.
Clearly, both on-prem and cloud are needed. The critical question is how do these worlds connect without any burden on the users. The breakthrough for providing flexibility is to connect these two worlds together. Read More »
Enterprises have made major investments in video endpoints and continue to do so—with good reason. Would you personally want to attend a two-day strategy meeting via iPhone or Skype? I doubt it. There is a place and a time for room-based systems, and our customers not only understand and appreciate that—they invest accordingly.
At the same time, it is important to note that hardware costs have come down, and new pricing models and financing are available too. Bottom line: our customers can video-enable their organizations or their home offices for remote workers, with a desktop system that delivers a high-quality video experience for as little as $25/month. Customers can also deploy larger integrated systems for a more immersive experience for as low as $350/month. These price points bring boardroom video capabilities to a user spectrum across the company.
With all the talk of clouds and services, we see an even bigger opportunity for customers to get more out of their hardware investments. We are modifying our endpoints to work seamlessly with the collaboration devices people choose to use on their personal time. Case in point: Read More »
Once upon a time, not so long ago, high-end videoconferencing was a luxury item available mostly to the C-suite. It required special equipment. It was expensive. It wasn’t all that intuitive to use. That was then.
Today, video is part of day-to-day communications – not just for high-powered business interactions, but also for personal connections. In a world of distributed workforces where colleagues are separated by miles and organizations hire where the talent is located, video has become the standard form of collaboration and communication as a way to keep the pace of innovation and efficiency needed to stay competitive. Unlike before, the equipment now ranges from specialized rooms with high-end, high-def equipment to tablets and smartphones that provide the needed level of quality and fidelity required to be useful to the users. How are we getting from pricey and exclusive to completely pervasive? Technology catches up to what we want it to do. It’s the Moore’s Law theory applied to all technology that is valuable in business – performance increases while the economics and footprint decreases.
When Cisco dove into the waters of video collaboration, the demand was from the boardrooms of the business world. Business was becoming more global, yet organizations were trying to reduce travel costs –a communications conundrum. How could we improve the videoconferencing experience? Read More »
Competition is the sign of a healthy market; and the recent increased cadence of venture investment focusing on startups in the video market underscores what Cisco knows well: video plays a key role in business today, and will play an even bigger role tomorrow. As the old idiom goes, a rising tide lifts all boats. As video becomes more pervasive in the enterprise, the opportunity for an industry to rally around the movement might create more competition. But in the end, it is about driving more innovation and better economics so that we all win – customers, partners and vendors.
The opportunity to change and influence the way that people collaborate, engage with one another, and communicate is exactly why I decided to join Cisco and lead the Collaboration marketing team. One of the things that has struck me recently, however, is that the perception in the market is that Cisco is only delivering solutions geared at the absolute high end of the market. The fact is that Cisco was a high-end pioneer in the video market with innovations around immersive telepresence; absolutely true. No one will refute that. The little known fact is that Read More »