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Medianet at Cisco Live 2013 London

A belated Happy New Year from Cisco Live London 2013! This is our last year in London, and it was an excellent sendoff bringing the latest for medianet to our great partners and customers in the European market. With the greater adoption of medianet technologies, we saw the incorporation of medianet features within the general design sessions related to Jabber deployment, to Access Switching, WAN Network Designs [1] and even a few Management [2][3] sessions. (Some of the session links provide a video capture of the session as well as a download of the content)

Meanwhile, the event brought an introduction to Medianet Flow Metadata [4] as well as Media Services Proxy [5], which allows the sharing of attributes of flows with the network. The network can then use these attributes for advanced classification, for example, to match the audio leg of a Jabber for Windows session. We had a demo station setup where we showed the quality of metadata-based classification of Jabber video compared to other forms of video that did not benefit from advanced classification. Of course, there were a number of other demo stations showing the network management utilization of medianet features for monitoring and reporting on network performance, namely Performance Monitor [6] and Mediatrace [7].

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Deploying Business Video: 5 Steps to Success

Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement – not a nice-to-have capability – as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.

Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.

Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success:

1)     Ensure interoperability Read More »

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Video Calling: The Case for Interoperability – Part 3

Video calling is changing the world we live in.  Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel.  Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom.  And courts are increasingly using video communications for specialized skills, such as language interpretation.

All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being.  It’s important to understand the role that interoperability plays in forming our technological foundation.

Interoperability infographic

 

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Cisco Medianet Webinar: “Optimizing Networks for Video, Voice, and Data” Posted on YouTube

Aamer Ahkter, Technical Marketing Engineer from the Cisco Medianet team, recently led an hour-long webinar presentation hosted by ActionPacked! Networks, a Cisco Developer Network (CDN) registered partner. The title of the webinar presentation is “Optimizing Networks for Video, Voice, and Data.”

ActionPacked! Networks has posted the entire one-hour recording of the webinar on YouTube. Those wanting a more detailed overview of Cisco Medianet technologies from a leading Cisco SME should be sure to check out this excellent and insightful presentation.

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Optimize Your Video Adoption with Cisco TelePresence

Today I am pleased to announce Cisco TelePresence Optimized Conferencing, a new cost-effective solution for video conferencing and achieving high quality, standards-based video across the whole organization.  With this, we are addressing the business challenges customers have around managing multiple conferencing options and reducing the TCO for their internal and external communications.

How does it work? Cisco TelePresence Optimized Conferencing:

  • Economically scales-up video adoption by optimizing resource allocation—dynamically orchestrates the use of bridge resources, pools multiparty units, and provides the right level of service for every endpoint
  • Connects natively with Cisco Unified Communications Manager (UCM)
  • Supports everything from mobile clients to fully-immersive telepresence systems, ensuring a consistent video experience across endpoints

The result is an over 70 percent more efficient use of bridge resources in mixed mode (full HD, HD, SD) conferences. Delivered through software-only upgrades, it is available with the latest releases of Cisco TelePresence Conductor, Cisco TelePresence Server and Cisco TelePresence Management Suite (TMS).

As video adoption becomes more pervasive in enterprise organizations, telepresence solutions like this will be increasingly important for a successful video strategy, especially one that addresses the mobile and BYOD trends. We look forward to partnering with our customers to utilize Cisco TelePresence Optimized Conferencing for simple, cost-effective any to any video collaboration for the entire enterprise.

To learn more, visit the Optimized Conferencing webpage on Cisco.com.

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