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Transforming the Retail Experience with Video Collaboration

It’s happened to you many times – you’re in a store desperately trying to find a clerk to give you more information about a product you intend to purchase. But no such luck. Cisco is changing that with its Remote Expert Smart Solution for Retail.

Rob Lloyd - Remote ExpertA recent article recapping a keynote at last week’s Enterprise Connect with Cisco’s Robert Lloyd, highlighted how Cisco wants to make the customer experience not only easier, but more enjoyable. What’s the overarching goal? Making sure the customer has a highly-personalized experience and is equipped with information to make their final purchase decision.

Once retailers get that prospect into a store they can’t afford to risk losing sales from customers left unsatisfied with the service they receive. Cisco’s Remote Expert Smart Solution for Retail enables retailers to provide customers with consistent, fulfilling and positive shopping experiences. Using real-time, life-like video from screens positioned throughout stores, experts, can connect via video to share documents, videos, websites and any other content helpful to customers. This access to experts can reassure them about quality, functionality and how it might fit individual customer needs.

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Video – It is a Buyer’s Market

Enterprise Connect Crowd at Collaboration BoothAs I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors.  A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show.  You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.

The reality is, our buyers are demanding more and more when it comes to video.  It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.

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Cisco TelePresence TX9000 Wins Prestigious Design Award

On the one-year anniTX9000 iF awardversary of its debut, the Cisco TelePresence TX9000 Series has been awarded the prestigious iF (International Forum) award for outstanding design, the same award that has been given to design stalwarts like Sony and BMW. With a brand new industrial design, the TX9000 was brought to market as the new benchmark for immersive telepresense, offering the state-of-the-art telepresence experience and high-intensity collaboration. The TX9000 has resonated well with our customers both in form and function, so we are even more pleased to learn that it has also been validated by one of the industry’s leading authorities on design.

The key design philosophy behind the TX9000 is its humanizing technology – in other words, to make this three-screen immersive telepresence system so natural, comfortable and easy to use that it just fades into the background to let the human interactions take center stage. Rounded corners, fluid lines, integrated facial lighting, intuitive touch screen user interface and ideal camera/screen placement make the TX9000 both pleasing to the eye and touch, while high-definition video and spatial audio creates an “in-person” experience that’s as close to being there as you can get. What this enables is a strong connection between people – for high-intensity collaboration — rather than a connection of technologies. By putting people at the center of our collaboration solutions we humanize every interaction and by delivering a consistent user experience across the entire Cisco TelePresence portfolio — from the software client to our three-screen immersive system — we make it easier for our users.

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Breaking News and Barriers

Next week is the annual Enterprise Connect conference where thousands of industry leaders flock to sunny Orlando, FL to share visions and strategies for enabling collaboration in the workplace—and you can definitely expect Cisco to be there with news on how we’re changing the way people work.

Last year, you shared with us your challenges with scaling video and collaboration solutions. Some of you have expressed concerns with how your networks will be drowning in video traffic. This year, we’re happy to be back to share with you some new innovations that will help you with these scaling and management obstacles—it’s what we’re doing with medianet.

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Collaboration and the Internet-Raised Employee

Whether you’re a small or large organization, your employees are no doubt your most valuable assets. During my career, I’ve seen just how critical it is to unlock the full potential of each person to achieve great things. Today’s unique challenge lies in facilitating effective collaboration amongst a globally distributed workforce with the Internet at the center of everything.

I recently took the stage at Cisco Live! London where I talked about a new class of Internet-raised employees, their requirements for the next-gen workspace, and what Cisco is doing to facilitate this new way of working.

Snorre Keynote

For starters, employees’ expectations today far exceed those of the past when it comes to communications. I can’t even imagine how my 7-year old daughter’s generation will be when they enter the workforce. Influenced by their consumer experiences, employees now desire (and need) much more than the corporate issued laptop: They want access to the devices—smartphones, tablets—and platforms of their choosing. IT departments now must figure out how to provide integrated collaboration experiences from any device and location. I’ve dedicated the past few years to finding a way for people to collaborate in a secure and scalable way while meeting these new expectations.

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