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When Is “Good Enough” Video…Well, Good Enough?

There’s no doubt that video is becoming more pervasive in business.  It’s no wonder: humans are visually oriented. We’ve been reading people’s faces since we were newborns, so it’s natural for us to use visual cues as we build stronger relationships and better organizations.

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As video makes deeper inroads in enterprises large and small, I keep hearing the concept of “good enough” video. So what does “good enough” really mean? Is there a specific number of pixels, or frame rates, or a certain standard that makes video “good enough”? How can you define “good enough” for your organization?

If you focus on the results your organization wants to achieve, your video collaboration strategy will fall into place.

Here are the most important things to help you define a video collaboration strategy that is “good enough” for your organization’s goals.

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Summary: The Reality of WebRTC…All Hype?

June 6, 2013 at 2:33 pm PST

At Google I/O it was revealed that the standard WebRTC, or Web Real Time Communications, would be available on more than one billion unique endpoints, desktops and mobile, within a week. That’s a lot of devices and this number is only growing.

In fact, WebRTC is looking to have the largest impact on how we communicate since voice over IP (VoIP). Thanks to WebRTC, collaboration technology, such as video, will be readily available and even easier to use through a web browser. With the increased adoption of WebRTC you can expect to see video play a more substantial role in our daily lives.

Cisco CTO of collaboration, Laurent Philonenko recently took to No Jitter to provide his thoughts on the potential of WebRTC and what’s still missing from the initiative.

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Quiet Rooms: Delivering High-Intensity Collaboration Undisturbed

Did you know that 75 percent of business leaders believe in-person collaboration is critical to business success?

Designed to meet the needs of an evolving workforce, organizations are embracing more open workspaces to enable collaboration and give employees choice and flexibility of how they work.

However, while an open office environment can foster collaboration, the lack of privacy can inhibit collaboration when conversing on sensitive information or it can impact the level of concentration during a highly-intensive virtual meeting.

Enter the Quiet Room! Quiet Rooms are enclosed small rooms for individual workers that require concentration or privacy. Keeping in line with the trend of open office collaboration, equipping these rooms with technology, like Cisco personal telepresence solutions, can increase the effectiveness of employees in open workspace environments.

Roopam Jain, Industry Director of Unified Communications and Collaboration at Frost & Sullivan, recently said, “With many employees now working in more open space environments, quiet rooms incorporating Cisco TelePresence systems enable spur of the moment ‘face time’ among team members in dispersed locations without employees having to tie up a larger conference room for a video call.”

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TelePresence and WebEx Together – Giving Our Customers the Best of Both Worlds

Peanut butter and jelly. Sonny and Cher. Ying and yang. Can you think of other things that go together so well? I couldn’t until March’s Enterprise Connect when we announced that Cisco TelePresence and WebEx were uniting to deliver voice, two-way HD video and content sharing to any employee.

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Why is this significant? With tens of thousands of Cisco TelePresence endpoints and more than 30 million active WebEx users, we wanted to make B2B video collaboration easier than ever. By combining our market leading Web conference solution, WebEx, with the market leading enterprise high-quality video capabilities in our telepresence solutions we are enabling a seamless meeting with anyone, anywhere, on any device.

Optimized to work with any standards-based video endpoints, Cisco TelePresence and WebEx helps organizations broaden the reach of video collaboration and simplify the experience for all participants.

What can our customers expect by bringing together these two powerful collaboration tools?

I’ve outlined a few benefits below:

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Leading the Way in Telepresence Innovation

Over the past decade, I’ve worked on a number of different projects aimed at improving communications using video conferencing and telepresence. In that time, I’ve been fortunate to be involved with key innovations at first Tandberg then Cisco that have had great impact on video collaboration:

  • Forging life-like experience with immersive telepresence
  • Extending the power of in-person all the way to the desktop
  • Enabling a consistent and intuitive user experience with a revolutionary touch-enabled device
  • Playing a pivotal role in driving video formats like H.264 and H.265 to standardization
  • Growing the video calling circle beyond the enterprise with technological advancements like software video clients, cloud deployment models and firewall traversal that enable cost-effective B2B and B2C calling

With the spirit of innovation ingrained in both company’s DNA, the merger of Tandberg and Cisco’s video businesses in 2010 proved to be a major win for the industry and for the customer. Since then, we’ve focused our efforts on delivering next-generation video collaboration solutions that are enabling organizations to collaborate easily and efficiently, and allowing them to foster innovation within their own businesses.

Why is all of this so important? As time marches on, we see video becoming pervasive. Roberto De La Mora recently called video a business imperative, not a nice-to-have, and shared the five steps to success for deploying a business video strategy. The key to helping our customers prepare for the pervasive video future is through a flexible, scalable and interoperable approach. And others agree…

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