Similar to the transformation happening in the workplace, the rise of mobile devices and online access is changing how we experience and interact with sporting events. Attuned to these changes, the NBA is committed to collaboration technologies–like Cisco TelePresence and WebEx–to enable new forms of effectiveness and innovation, while positively transforming the fan experience. And they are making an impact; NBA TV had its highest viewership ever during the 2011-12 season, and NBA.com and its team sites already have more than 140 million video streams this season.
How’d they do it? By providing fans with the best experience possible and creating compelling content. Each week, NBA TV communicates with sports analysts, journalists, experts, and players via telepresence, allowing them to bring fans the latest news and updates from around the league. These video interviews are then loaded to NBA.com for fans to view on demand.
With Cisco TelePresence, NBA TV is not only able to deliver high-quality video to NBA fans wherever they are, but also provide fans with better interviews. If a guest can’t make it to the studio, telepresence is the perfect substitute. Its life-like quality makes guests feel as comfortable, engaged and animated as they would in person.
Aware of the benefits of in-person communications, the NBA took things up a notch at the NBA D-League player draft each of the last two years. Instead of hashing out deals over the phone, the NBA added to the event’s excitement and suspense by using Cisco WebEx to give opposing teams the opportunity look each other in the eye and engage via video.
Telepresence and WebEx aren’t the only Cisco technologies the NBA has deployed. Check out their use of Cisco Connected Stadium Wi-Fi for example. At the 2012 NBA All-Star Weekend in Orlando, Florida attendees received a seamless user experience thanks to Cisco Wi-Fi. The wireless network wasn’t strained and fans got the instantaneous connectivity they desired so they could upload photos and videos quickly and easily.
The NBA is improving the fan experience by making it possible to share, connect and experience the latest and greatest in basketball from anywhere, on any device. To hear more about how video technology is a slam dunk for both the fans and the NBA check out the video clip below.