As a 20-year fan of the San Antonio Spurs, I’m thrilled and honored to participate in this year’s NBA All Stars event in Orlando, Florida this weekend.
During a panel at today’s All Stars Tech Summit, we talked about the interplay of three great topics: basketball, the power of online media content, and the impressive growth of Internet data traffic.
As a major player among sports leagues, the NBA has some impressive stats of its own to brag on:
- Ranked #1 in social media reach of all sports leagues, including 15 million-plus followers on Facebook and Twitter
- NBA.com set all-time records for website page views and videos in 2011
- 8 billion page views, up 33% from 2010
- 2.7 billion videos streamed to fans worldwide, up 133% from 2010
- 2.5 million copies of the NBA’s ‘Game Time’ mobile app downloaded so far this season
- 75 petabytes of content data expected to be generated in 2012 to fans worldwide
As these stats show, NBA fans increasingly expect and receive – online – instant scores, up to-the-minute stats, and ‘pristine’ videos as essential elements of their fan experience. NBA CIO Michael Gliedman explains how and why the NBA relies heavily on media content to define the fan experience.
This enriched online experience drives data traffic and video consumption.
A lot of people like to watch the games on their iPad or iPhone, using the NBA’s mobile “League Pass” – one example of changing viewer habits and the growing impact of mobile video. In fact, video continues to be mobile’s killer app with mobile video traffic doubling every year for the next five years. By 2016, video will comprise a full 71% of all mobile traffic.*
If you’re still wondering about the potential impact of social media on customer engagement, consider this: Jeremy Lin picked up 37,000 additional Twitter followers the night of his last-second three-point shot that won the game for the New York Knicks over the Toronto Raptors. That’s social media Linsanity!
*Source: To learn more about mobile data traffic trends, see the “Cisco VNI Mobile Data Traffic Forecast, 2011-2016.”