Imagine if you couldn’t call a friend with a Verizon cell phone because you use AT&T. Seems ridiculous, right? Obviously that defeats the purpose of trying to be connected from anywhere with your cell phone because you wouldn’t be able to reach everyone you need to. Well this scenario is actually a reality in the realm of visual communications today.
While some vendors have embraced open standards that allow third party video conferencing and telepresence products to work together, or interoperate, others have not. It’s easy to see that as adoption rates grow for this technology, it’s not sustainable for businesses to purchase equipment that will only let them talk to themselves or those with the same kind of equipment.
In fact, industry analysts at Frost & Sullivan recently released a report, Maximizing the Value of Telepresence: Interoperability is Key to Success, in which they recommend,
“As companies evaluate and deploy a telepresence solution, they should pay particular attention to interoperability. For maximum value, the telepresence technology must integrate with other video conferencing systems, inside and outside their own organization, and regardless of the vendor providing the given solution.”
We agree that visual communication is about creating open communities and providing face-to-face access to anyone. Watch this video to see what we mean: