The key to maximizing the value of a video conferencing solution is to make sure that it quickly becomes, and stays, an integral part of the daily routine. The more video is used the more efficient the business becomes and the greater the return on investment (ROI). There are four main components to making the most of your video investment: People, Processes, Technology and Education. This is the first of a series of four posts that will address how to align these key components to maximize the ROI of your video solution.
Integral to the successful implementation of any new technology is having people in place to help drive adoption. This includes advocacy at the executive level to form a top down approach to encourage use, as well as the support of an internal video champion, whose duty is to ensure everyone is comfortable with using the systems. The video champion provides expertise to new users, manages video conference rooms and implements programs and campaigns to make video a standard operating procedure for any meeting. These programs can be as simple as a “Video Awareness Day” to help elevate comfort levels or “No Fly Weeks” to further encourage the use of video to take the place of meetings that would have previously necessitated travel. There are many programs that can help make the adoption process fun and easy, but it starts with the video champion making it his or her mission to integrate video into everyday business practices. A recent post discussed some ideas about how to get employees hooked on video conferencing and it showcased the success that Vodafone has had with their adoption of video conferencing.
Have any other ideas for how to make video part of your routine? Be sure to check back next week to learn about processes that can be implemented to measure the growth of video usage.