Green IT’s Global Momentum Shows No Signs of Slowing
Forrester’s fourth global survey of enterprise IT professionals found that the slowing economy will not derail efforts to make IT operations more efficient and less environmentally harmful. In fact, of responding companies that are changing the pace of their green IT activities in response to the economic outlook, those going faster outnumber those slowing down by 2 to 1.
No doubt they are evaluating the benefits of video conferencing and telepresence as green IT solutions to help transform their businesses. With an almost immediate return on investment, not only can this green technology help businesses save money, it can also make them more attractive to potential clients who are increasingly evaluating the environmental resumes of their partners and vendors as a main selection criteria.
According to the Forrester report, in April 2007 only 25% of respondents answered yes to the question: Has your company included environmental criteria in its evaluation and selection of IT purchases? However, 59% answered yes in the most recent survey conducted in Oct. 2008. That’s an astounding difference – probably a trend across the enterprise because companies are finally realizing that being green saves green. Moreover, research shows that over half of global consumers (53 percent/representing 1.1 billion people) prefer to purchase products and services from companies with strong environmental reputations.