The wide adoption and interest in telepresence has made it the target for some of the greatest myths in technology today. To respect your time, I thought it would be best to recap the five most common that I hear.
Myth #1. “It’s unaffordable and only for the enterprise”
Telepresence offers an easy and dynamic way for dispersed teams to innovate, troubleshoot and collaborate in real-time and is affordable for companies of just about any size. The development of technologies, especially via the cloud, is making the benefits of telepresence accessible to businesses around the globe. Smaller organizations are rapidly realizing the business value and rapid ROI that telepresence solutions offer and are integrating this with their broader collaboration strategy.
Myth #2. “Web-based consumer services are good enough”
Consumer-grade video services fall short of what businesses need in a video solution in several key areas, including security, quality, flexibility and feature richness. Consumer video suppliers have always promised lifelike experiences, but the reality is most solutions offer poor image and audio quality that are likely to be fuzzy and jerky. While this is generally acceptable to consumers because it’s low-cost or free, it’s not a plausible solution for conducting business.
Myth #3. “Software vs. hardware”
Market trends are showing a pickup in software-based telepresence solutions, but this should not be a “this-or-that” discussion. We are in a 24x7 global economy where software and hardware video endpoints are needed to work in concert to deliver scale, mobility and the desired experience. Having a hardware-only or software-only strategy limits the collaboration experience — it is about having the right mix and flexibility to connect in-person from a desktop, meeting room or on the go.
Myth #4. “Telepresence is too complex to set up and use”
Telepresence deployment models are designed to be tailored to the customer’s needs and level of IT support. With flexible deployment offerings — such as the cloud, on-premise, or hybrid — the infrastructure for telepresence doesn’t have to be complex. New developments have made it easy for users to initiate video collaboration inside and outside the organization, join via mobile devices and share content in real-time.
Myth #5. “The payback is limited to travel”
With telepresence, potential ROI goes well beyond travel. Virtually any workflow process can be improved with video, producing results that are measureable and quantifiable. It can improve relationships, build morale, decrease product-time-to-market, support a dispersed workplace and more quickly resolve issues. Video collaboration applications exist for virtually every aspect of a business, from management and sales and marketing to human resources and R&D.
While these myths are not exhaustive, they represent what I hear the most. Next time you are confronted with a statement about telepresence, don’t take it at face value. Do the research and you’ll find out what you need to know!
Do you agree with these five myths? Why or why not? Share your thoughts below.