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If you are deploying or managing video and collaboration applications, you might have realized that providing good quality experience for users can quickly become complex and costly as you deploy so many different applications and endpoints from different vendors at the same time in the same infrastructure.

The figure below compares voice and video applications. As you can see, the characteristics of voice applications are very consistent when compared with the different video applications. Different video applications have different bandwidth requirements; traffic is bursty, unpredictable and highly compressed and often available in a variety of form factors from different vendors.

medianet delpoying video image

The inconsistency of application characteristics increases complexity for IT organizations when deploying and managing many different types of applications from different vendors and devices. The IT challenges are exacerbated when you consider shrinking budgets and increasing end-user quality expectations as video becomes pervasive in their everyday lives out of the office.

Cisco recommends the Cisco Medianet Architecture as the best practice architecture for dealing with the challenges of video and collaboration deployments. Cisco AVVID provided a framework to help you transition to and deploy voice in the network. You can view medianet as the next generation of AVVID. Following an architectural approach to video with Cisco Medianet will simplify, lower the risks, cut costs, and improve the quality of your video and collaboration deployments.

In the Cisco Medianet Architecture the network works together with the endpoints in order to scale, optimize, and enhance the performance of collaboration components. The idea behind this approach comes from the realization that the endpoints or applications are the place in the architecture where we have the most information about the applications. The endpoints can communicate with the network, making the network media-aware and armed of important information that can be used to make intelligent decisions.  Check the documents below to see how you can leverage medianet capabilities in your network to make it your applications’ best friend.

Two February 2013 Series SBA guides can help you:

The Networking Chapter of the Cisco Collaboration 9.x Solution Reference Network Designs (SRND)  also helps you consider medianet design decisions for your collaboration deployments.

Learn more:

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