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Defining a New Playing Field for Telepresence

Video is becoming “The New Voice” in our personal lives as well as in business, with more companies realizing its ROI potential.  We see this  trend towards visual communications as part of the changes in the collaboration space.  Cisco TelePresence is at the center of this trend and we’re committed to delivering the easiest-to-use, highest quality and most compelling experience across our collaboration  portfolio, which by the way is the broadest in the industry.   I invite you to view and listen to an interview I did on this topic at Cisco Live this past July.

Delivering telepresence to everyone.

Cisco is focused on accelerating the adoption of telepresence across all industries, and companies of all sizes everywhere in the world.  Our approach and focus is clearly working, as we’ve seen rapid global adoption of Cisco TelePresence and continuous market share growth. We can see this in the recently published Wainhouse market share report which shows that we are the clear #1 player in telepresence with 52% market share.   This jump in telepresence market share underscores Cisco’s ability to extend our technology to a wide range of new customers, including small and midsize businesses (SMBs). We have the breadth of endpoints, deployment models and interoperability to make telepresence everywhere for everyone a reality.  We are seeing significant growth from customers who are new to telepresence and now see the value Cisco can deliver and the flexibility to meet their unique organizational needs.

Driving deeper and more diverse deployments with existing customers.

Our customers believe in the power of telepresence and are driving much deeper deployments into their business, taking it from the boardroom to the desktop. They’re starting to recognize telepresence as a transformative force for their business, and they trust Cisco to provide a complete video architecture that scales, optimizes resource and bandwidth efficiency to help reduce TCO.

I have been working in the video industry for many years, and no other experience is as lifelike, intuitive, seamless, and scalable as Cisco TelePresence.  I also  see clear value to our customer  as we offer not only video, but teleprescence as part of our unified collaboration architecture that puts people at the center of how they communicate, work and do business.  Cisco is driving to make video “The New Voice” by making a video call experience as easy and natural as a phone call.  I personally think that the Tandberg/Cisco integration is perhaps one of the best acquisitions in our industry and now that we are fully integrated, we can deliver on telepresence like no one else can and we are well on our way in making video the new voice for everyone.

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2 Comments.


  1. I could not agree more. Having spent most of the last decade using and selling products from the top competitor to Cisco TelePresence, it’s a breath of fresh air to now be working with and designing Cisco TP deployments.

    The key to Cisco’s success is the deep integration with the UC offerings. Moving video from point A to point B isn’t all that difficult, but making it easy to move video from point A to point B (and to add in points c, d, e…) is the crucial detail that so many competitors overlook.

    -Mark Okern, Sr. Network Engineer – Video, Enventis

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    • Thanks Mark for your support. It’s definitely an exciting time for us and we are going to continue to create an intuitive, reliable and consistent user experience across the entire Cisco TelePresence portfolio. Our goal is to make TelePresence accessible to everyone; we want to extend the benefits of TelePresence across a company’s entire network of customers, suppliers, partners, etc

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