I’m pleased to announce that Cisco has received a Strong Positive rating in Gartner’s 2012 MarketScope for Telepresence and Group Video Systems. We believe Gartner’s MarketScope Report confirms a shift we see taking place across the video market – while customers are still investing in multiscreen deployments, they are also looking for other options in order to drive pervasive adoption across their organization. These options can come in many flavors – less expensive room-based solutions, personal / PC-based options and one of the biggest trends – video being available on mobile devices.
Customer expectations for quality and reach remain high which does make it difficult for some players to address all segments while providing a seamless experience across all solutions. We strongly agree with Gartner’s view that enterprise customers do desire dedicated room-based systems to anchor their video experience and because of this, we have continued to invest in this area of the portfolio. We recently launched the Cisco TelePresence TX9000 Series which not only delivers the highest quality in-person immersive experience, but also features more advanced collaboration capabilities along with the ability to easily integrate users from multiple devices and applications into a telepresence experience. This flexibility enables our customers to drive a pervasive strategy and quickly deploy video and telepresence to a broader number of users in their organization while also maintaining the highest quality experience for business critical sessions.
According to Gartner Analysts Robert Mason and Scott Morrison, the overall market rating in this segment continues to be promising. “Group video remains a market with potential for strong organic growth, with the endpoint mix shifting from purpose-built multiscreen systems to more broadly deployed and more flexible form factors.”
We believe Cisco is well positioned to adapt to these market changes. The breadth of our portfolio which extends from immersive to mobile solutions combined with our core call control capabilities and the ability to optimize video impact on the network, give customers the flexibility and choice they need to deploy telepresence and video pervasively across their organization.
This rating in Telepresence and Group Video Systems follows our recent leadership positions in the Gartner Magic Quadrant for Unified Communications and the 2012 Gartner Magic Quadrant for Corporate Telephony.
You can find the full report here. Let us know your thoughts here, or @TelePresence.
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